Press Release
FOR IMMEDIATE RELEASE
Research paper explores creativity of chiropractors
When you
think about creative people, you might get a vision of an artist at an
easel, a songwriter at a piano, or a hi-tech worker at a keyboard.
Researcher Madeline Behrendt, DC, sees a chiropractor at an adjusting
table.
According to Dr.
Behrendt, associate editor of the Journal of Vertebral Subluxation
Research (JVSR), doctors of chiropractic fit perfectly into the “Creative
Class,” as described in Richard Florida’s book, “The Rise of the Creative
Class” since they are among those who “make dreams tangible; who invent,
excite and provoke.”
That’s the premise of Behrendt’s recent
paper, “Benchmarking Chiropractors as Members of the Creative Class,”
published in JVSR. “Modern healthcare is a 1.4 trillion dollar industry
whose boundaries are being reshaped by a diversity of ... ‘creative
professionals,’ including chiropractors,” she states.
Behrendt examines the chiropractic
profession and finds that it meets what
Florida
says is the “distinguishing characteristic of the Creative Class” – its
members engage in work whose function is to “create meaningful new forms.”
Chiropractors have
gained a prominent place in the global health care system since they offer
a unique service: correction of vertebral subluxations, which are
misalignments of vertebrae that cause interference in the normal nerve
function. Licensed in all 50 states, some 60,000 chiropractors provide
care to more than 20 million consumers.
Their unique purpose
and services put them in a creative category by themselves, Behrendt
explains. “Chiropractic principles and protocols guide both tactile and
diagnostic skills, and practitioners use creativity to problem solve case
by case, as each person is their own magnificent puzzle,” she notes. “The
result: within a chiropractic practice the meaningful new form created is
a higher level of human experience.”
The article also
points out that chiropractors:
** begin expressing
and nurturing their creativity even before they graduate and get their
licenses. “Creative connections to personal talent and relationships with
people and products starts in school.”
** have learned the
importance of “play” in their lives. “To serve and care for large volumes
of families, to creatively problem solve case after case after case, to
stay refreshed mentally, physically, and emotionally requires self-care
and play is a part of that.”
** are engaged in society. “Chiropractors
are actively developing and refining techniques (more than 100 and
growing), they are creating non-profit organizations such as StopSIDS.org,
establishing ongoing missions to provide chiropractic care to the
disadvantaged such as Chiropractic for Humanity, responding to emergencies
as did the 1,500 chiropractors who provided chiropractic services at
Ground Zero, and actively developing dialogue and collaborations with
other types of vitalistic practitioners to better serve the public.”
** are “motivated by passion” – a term
used by Florida to describe members of the Creative Class. “Chiropractic
is a lifestyle. It is not a profession that is just worn at work and then
can be unbuttoned and tossed on a hanger at home. Chiropractic is merged
with one’s personal being, one’s essence. Chiropractic attracts those with
great hands, hearts, and minds...”
The article examines four major criteria:
Practice, Play, Professional and Personal lives and concludes that
chiropractors display all the major attributes of creative professions.
“Chiropractors provide adjustments at
sporting events from Olympic to professional to local; on movie sets or
backstage at concerts, and at disaster sites or ongoing humanitarian
missions. They contribute as wellness authorities for radio, TV, and print
media or in Federal agencies and at the United Nations,” Behrendt says.
“As authors, editors, technique or technology developers, educational
leaders, and researchers they stimulate new ideas. And in case after case
in Practice, creativity is applied to heal the mysteries of each client’s
vertebral subluxation puzzle.”
JVSR is a
peer‑reviewed scientific journal devoted to subluxation-based chiropractic
research, affiliated with the World Chiropractic Alliance (WCA), an
international organization representing doctors of chiropractic and
promoting the traditional, drug-free and non-invasive form of chiropractic
as a means of correcting vertebral subluxations that cause nerve
interference. An abstract of the research report is available at http://www.jvsr.com.
####
Reporter's note:
Dr. Madeline Behrendt
is available for interviews and additional information. She may be
contacted at mbcare200@aol.com.