In the past few years, the role and activities of the World Chiropractic Alliance has expanded exponentially. What was once seen as a small "fringe" group is now a major player on the world chiropractic stage.

It is one of the most active chiropractic groups in Washington, D.C., and serves as a Non-Governmental Organization (NGO) affiliated with the Department of Public Information of the United Nations.

Currently, it is involved in dozens of major efforts, including organizing and coordinating major grassroots campaigns to ensure passage of the historic House Resolution 46 and the chiropractic postal stamp, and helping the World Health Organization develop model chiropractic legislation for countries considering licensing D.C.s.

The increased responsibilities and activities of the organization led to a need for capable leaders who would oversee its diverse activities and ensure that the needs of subluxation-based doctors around the world were being met.

To this end, the WCA Board of Directors selected two of their most capable and dedicated members -- David Jackson, D.C., and Jack Masche, D.C. -- to serve as Chief Executive Officer and Chief Operating Officer, respectively. In their non-paid positions, the two will have far reaching responsibilities for maintaining the progress of the organization.

"The addition of these two fine doctors to leadership roles will help keep the WCA on the fast track of growth and accomplishment," stated Terry A. Rondberg, D.C., WCA president.

The WCA has always avoided the top-heavy bureaucracy of most organizations and has been able to respond to emergencies and other needs without waiting for task forces, committees and an endless round robin of discussion. In addition, top echelon administrators often have little direct contact with D.C.s and "real world" chiropractic.

The addition of a CEO and COO at the top level of leadership, however, will allow the WCA to continue to move quickly and keep in close touch with the field doctors it serves.

"We think of Drs. Jackson and Masche as our 'rapid response' team," Dr. Rondberg explained. "When there's a need, they're able to react immediately and summon the resources required to do what has to be done for the good of subluxation-based chiropractic."

Among their first duties will be to conduct a profession-wide survey of opinions on major chiropractic issues.

"It's important to know what doctors in the field think and need," stated Jackson. "Too often, individual practitioners are being ignored by those who are supposed to represent them. The WCA was founded, and continues to operate, on the idea that field doctors -- the men and women who are out there dealing with patients every day -- are the most important people in the profession. Their needs come first."

Dr. Jackson, a 1987 graduate of Los Angeles College of Chiropractic, runs a successful cash family practice, is Director of the CLA's Ambassador club and President of the Idaho Chiropractic Council. He is a popular Total Solution speaker and lectures nationally on family practice. In addition, he serves as president of the National Wellness Foundation, and is the developer of the Ritalin Workshop Program.

In addition to his activities with the WCA, Dr. Masche, a 1982 graduate of Palmer College, serves as a Chiropractic Leadership Alliance (CLA) Ambassador, is a member of the Wisconsin Chiropractic Association and the National Vaccine Information Center and is chairman of the Wisconsin Citizens for Free Choice in Immunization.