One of the foundations of my personal philosophy and a
guiding principle of my company, the Chiropractic Leadership Alliance (CLA), comes from
Ayn Rand, who held that in this universe of cause and effect where there is a law of
identity, contradictions cannot exist.
She further maintained: "Contradictions lead to destruction. The amount of
destruction will be relative to the level of the contradiction."
At CLA, we have spent much energy developing practice models for chiropractic
where philosophy, science, procedures and business practices can be integrated without
contradiction. The more congruency that exists between the different dimensions of
chiropractic practice and life, the more prosperous a chiropractor becomes.
The process of removing contradictions (or creating congruency) in your life is
a never-ending one. As you remove contradictions on one level, you evolve, and there is a
new set for you on that higher level.
Contradictions can affect individuals who have them, or whole societies. An
example of one of the most destructive contradictions in our culture today is the concept
of medicine as health care.
Medicine -- the third leading cause of preventable death in the U.S. and the
fourth leading cause of death overall -- is not health care, it is sick
care. When you take sick care and apply it to a society as health care, you end up with a
sick society. This is why in the United States we spend more than a trillion dollars
yearly on what we call "health" care, yet still have a sick nation.
Obviously, contradictions lead to destruction.
Let me point out some of the most common contradictions I see in chiropractic.
A simple example would be a chiropractor I visited who was discouraged because
he hadn't seen any growth in his practice for almost three years. He explained that he was
a subluxation-based chiropractor and that his intent in adjusting was correction of
vertebral subluxation. That was the service he offered.
Yet, when I looked at his business card and letterhead, it said XYZ Pain Center.
I explained to him that his practice would only grow to the levels that his contradictions
will allow, and that until he created congruency between the name of his business and the
service he provides, he would be stuck.
The most serious contradiction facing our profession as a whole today lies in
our exam procedures.
Most chiropractors have an understanding of innate philosophy and vertebral
subluxation. Their intent is detection and correction of vertebral subluxation. They do a
health care class in their office based on subluxation. They do a report of findings based
on subluxation. They market and ask for referrals based on subluxation. But when they
bring a patient into the exam room, they do ortho/neuro tests that don't characterize
subluxations!
The ripple effect of this is huge. This is why the average subluxation-based
practice is less than 10% kids, even though the philosophy of the practice is to see
children. How many 7-year-olds have positive ortho/neuro tests? The majority of them are
subluxated. In essence, this leads to chiropractors selling a product they are not sure
they are delivering.
I have referred to it as the "silent dread." If you say to a patient
after an adjustment, "Alright Mrs. Jones, we'll see you twice next week," why
twice? Why not once? Why not three times? Based on what do you make your recommendations?
CLA created the Insight Subluxation Station so that there can be
congruency between the chiropractor's philosophy, intent, and exam procedures. If you
haven't looked into it yet, now is probably a good time.
As chiropractors remove contradictions and become more focused and powerful as a
result, the detail of their congruency increases.
At a program we just held in Colorado, a client approached me on a break and
said, "I put out a drug free message to my patients, telling tell them how important
it is for them to understand that better health or a better life does not come from drugs.
Yet, while listening to you speak, I just realized that I have a bunch of magazines in my
reception room filled with drug ads! When I get back Monday, they are gone." This is
a refining process that never ends, but causes continual growth as you continue to refine.
I hope you'll now take the action step of looking at your philosophy and
purpose, and from that reconcile your practice and life. As you remove contradictions,
watch your power and prosperity grow and your stress levels decrease. Your conscious
effort is required. I wish you the best in the process.
(Patrick Gentempo, Jr., D.C., co-founder and CEO of the Chiropractic
Leadership Alliance, is a 1983 graduate of Life College. An internationally renowned
chiropractor, lecturer and consultant, he has helped thousands of chiropractors achieve
success and balance in their lives. For information about seminars, products -- Including
the Insight Subluxation Station -- and services, call 800/462-7226.)