Serve more women. Sounds simple. Sounds good. Feels right. The mind pumps out images of success. Now, how to take this out of the mind and into the world?

That's the fun part, and it starts with the basics: knowing where you are coming from, knowing what you want, and knowing where you are going.

Chiropractic knows where it is coming from.

The profession has a profound philosophy that serves as its foundation. Subluxation-based chiropractic offers a unique, primary, irreplaceable, non-transferable approach that every woman can benefit from and every chiropractor can be proud of.

Chiropractic knows what it wants. It knows that:

*** When a woman receives an adjustment, her life is different when she gets off the table than when she got on it, every single time.

*** Every woman needs to have access to subluxation-based care.

*** Every woman needs to be introduced to the philosophy of chiropractic and its relationship to her quality of life, and how her daily lifestyle choices can influence subluxation.

*** Every chiropractor can increase his or her expertise and confidence in promoting women's health.

Chiropractic knows where it's going: headed toward being the number one choice for health care in the world -- the largest, most effective, fastest-growing health care choice for women and their families. Chiropractors need to know that women are turning to those professionals who are tuned into their care and concerns, that they're seeking out chiropractic's drug-free approach to boosting life expression and quality of life.

The WCA Council for Women's Health (CWH) is dedicated to promoting women's health through the science, art and philosophy of chiropractic, and to supporting chiropractors in their expression of this mission. The CWH promotes "Serve more women."

The WCA's focus on women's health is offered not to separate or isolate women's issues, but to include them with the elite group of health topics already recognized. In strengthening the relationship of chiropractic and women's health, the basics as mentioned above warrant review.

Do you know where you're coming from, what you want and where you're going? Chiropractors may want to take a moment today, turn toward their practice and view it by including women's health as part of what their practice promotes.

Some questions to reflect on:

1) What percentage of your practice is women/girls/teens?

2) Are you aware of the health concerns or goals that the women in your practice have including those related to menopause, PMS, fatigue, bone health?

3) Can you effectively communicate the impact and relationship of subluxation in these areas?

4) Are you aware that members of your practice may be ingesting unnecessary, harmful hormonal or mind-altering medications? What do their thermal scans look like?

5) Do you have areas in your office for educational materials related to women's health, including a lending library, poster boards, etc.?

6) Do you give health talks dedicated to the impact of subluxation on women's health, and/or do you include or highlight this topic in your regular health talks? Do you incorporate the topics of mind/body and quality of life?

7) Do your promotions and/or humanitarian events include and attract women?

8) How is your staff involved?

9) Do you support organizations that are in alignment with your mission and have results to show how they are promoting subluxation-based care? I can recommend the WCA.

10) Do the women in your practice refer other women to you? Do they describe you as tuned in to women's health?

So much of success relies on confidence. I trust that this discussion has helped identify where confidence exists and where there are gaps. The WCA Council on Women's Health is taking very active steps in supporting its members and many opportunities will become available.

If you have not yet become a member of the Council, you can do so easily right now, at www.worldchiropracticalliance.org/councils/women.htm. Since CWH membership is a benefit included in WCA membership, registration is all that's required.

Also, please feel free to contact me at: mbdcawe@aol.com if you have comments on anything covered in this column or would like to request a topic be explored over the coming months.

Serve more women. It's simple, good, feels right and can bring you increased success. Start today. And save this column for future reference. The questions are a great starting point when you review your practice goals to remind you to always include women as part of them.