The White House Commission on Complementary and Alternative Medicine
(CAM) met in March to hear testimony from those who view wellness as
"more than health, more than just exercise and eating right,"
and capturing "more of a world vision of how CAM can impact on
people's well-being."
World Chiropractic Alliance (WCA) member, Donald M. Epstein, D.C., was
among many health advocates and practitioners who spoke during the
meeting.
In his testimony, he discussed the use of Network Spinal Analysis in
wellness care and stated that recent findings show "wellness
practices are attracting a different, more health-conscious population
than that attracted to disease care. One would think," Dr. Epstein
continued, "that simply making healthy lifestyle choices (diet,
exercise, meditation, non-smoking, etc.) would predict greater wellness.
This has not been shown to be true unless greater life enjoyment also
resulted from care."
Also presenting testimony was WCA member John Adams, D.C., author of
the book, "The Power," a fictional account exposing the dangers
of vaccines. He expressed concern over drug advertising and its effect on
the American public.
After reiterating some of the more widely known facts about the dangers
of pharmaceuticals, he asked, "If a safer and more effective choice
for health care exists, why don't the majority of Americans use it? I
believe it is due to generations of drug advertising and television
programming. From 'Marcus Welby, M.D.' to 'E.R.,' Americans have been
taught a faulty paradigm for decades. They are saturated with the idea
that health comes from the outside and nearly always in the form of drugs
and surgery."
A representative from the American Chiropractic Association (ACA) also
presented a statement before the Commission, which provided policy
recommendations on the topic of wellness.
Noting that "the key principle behind chiropractic care as well as
many other complementary and alternative therapies is wellness," the
ACA urged the Commission to "ensure that the promotion of wellness is
paramount in any recommendation provided to Congress." It called for
government attention to areas such as insurance to cover wellness costs,
workplace wellness efforts, and a wellness awareness campaign in
elementary schools.
Speaking on the topic of "Information Dissemination," were
representatives from Prevention, Alternative Medicine, Time, and Consumers
Union magazines. The news media was represented by The Washington
Post, "CBS Evening News," and National Public Radio.
The Washington Post Health Section editor said that the
newspaper found itself "taking heat for our coverage of CAM from
'both sides'"
He added, "I've come to regard this crossfire as evidence of
nothing more (or less) than the fact that we've found ourselves on the
battlefield of a culture where the stakes -- individual lives, the public
imagination, a view of commerce, the future of science, the meaning of
history, technology or humanity, and not least, money -- are extremely
high."
The senior writer at Time explained, "When deciding whether
or not to report on a scientific study of complementary medicine we use
the same standards we use for allopathic medicine. We consider where the
study was published, how well it was designed and we talk to outside
experts in the field to determine both the context and plausibility of the
results."
She said that it appears that new fads surface about every six months
and that the public wants to be empowered to make choices.
"CBS Evening News" producer, Susan Schiller, stated,
"CBS News has a deep commitment to reporting on health issues. We
know network television viewers rank health and medicine at the top of
their 'reasons to watch' list and as a topic, it's more important to them
than politics! They get more of their medical information from TV and
other forms of media than they do from their
own doctors."
Among the most interesting statements was that made by Diana Chambers,
president of Friends of Health. Noting that "language leads
reality," Ms. Chambers took issue with the terminology used by CAM.
"The language of technical medicine, implicit in the term CAM, is
so inherently lifeless, and yet we're gathered here in this room today to
talk about healing and life," she stated. "I urge the Commission
to stand back and take a look to see if the language you're using is
consistent with your real concerns and interests."
Other speakers included representatives from the University of
Maryland, the Complementary Medicine Program, the National Institute for
Healthcare Research, Harvard School of Public Health, as well as
nutritional and dietary experts.
The Commission will be spending time during the May meeting to do just
that. Specifically at issue is the word "medicine" when used to
describe a wellness paradigm.
(Veronica Gutierrez, D.C., the only chiropractic member of the White
House Commission on Complementary and Alternative Medicine, is a member of
the World Chiropractic Alliance Board of Directors and chair of the WCA
Council on Women's Health.)