Last week, I explored some of the reasons why some insurance companies
fail to provide an aggressive defense for their clients.
The article pointed out the problems of obtaining malpractice insurance
from a company that doesn't thoroughly understand chiropractic,
particularly one which is owned or operated by medical doctors.
Often, these companies are far more familiar with medical concepts and
wrongly apply them to doctors of chiropractic.
The result is that they often have doubts as to the 'innocence' of the
D.C., and those doubts can steer them to settle out of court or engage in
a weak defense effort.
The solution would seem simple -- find a company owned and operated
exclusively by and for chiropractors. But it isn't as easy as it sounds.
There are very few financially stable insurance programs handling only
chiropractic clients. Even when dealing with the handful of companies that
cater to D.C.s, there is another factor to take into consideration: what
'type' of chiropractic do they represent.
In chiropractic, as in most other health care professions, there are
several distinct schools of thought represented by different organizations
and practice guidelines. This is true even for the medical profession,
which is divided between the ultra-pharmacological camp represented by the
American Medical Association and the more holistic paradigm promoted by
the Association of American Physicians and Surgeons.
In chiropractic, the camps are often categorized as the medically
oriented 'chiropractic physicians' group and the non-medical
subluxation-based chiropractic faction.
The former is primarily associated with the Mercy Guidelines
(officially named the "Guidelines for Chiropractic Quality Assurance
and Practice Parameters"), while the latter is associated with the
Council on Chiropractic Practice (CCP) Guidelines ("Clinical Practice
Guideline Number 1: Vertebral Subluxation in Chiropractic Practice").
D.C.s easily recognize the problem of having an M.D.-oriented company
defend them in court. But they often don't realize the challenges of
obtaining an aggressive defense from a company aligned with a set of
guidelines they themselves don't follow. Guidelines are used in court to
determine the propriety of caring for children and asymptomatic patients,
providing wellness care, limiting diagnostic tests to subluxations, and
many other crucial factors.
In fact, the insurance company's preference for one set of guidelines
over the other can be a determining factor in a doctor's choice of
malpractice policies since those guidelines are an essential part of the
malpractice litigation process.
According to medical doctor-turned-attorney Armand Leone, Jr.,
"Courts are increasingly allowing the use of practice guidelines in
medical malpractice litigation. Attorneys are using guidelines to assess
the validity of potential malpractice cases and to facilitate out-of-court
settlements. Insurers are utilizing guidelines to determine payment."
("Guidelines Useful in Malpractice Cases," New Jersey Law
Journal, February 6, 1995.)
Therefore, a doctor who practices chiropractic medicine and uses a
variety of medical tools to diagnose and treat patients would probably be
aligned with the Mercy document and might be better served by having an
insurance company that promotes that set of guidelines.
Such a company would be more likely to have at its disposal expert
witnesses who support those guidelines and could argue in the doctor's
interest.
On the other hand, doctors who practice subluxation-based chiropractic
might be at a grave disadvantage with a company that supports the Mercy
document. Instead, such practitioners would be best served by a company
that supports the CCP Guidelines and can provide expert testimony and
other assistance in defending the doctors who focus on the detection and
correction of vertebral subluxation.
Insurance companies don't normally like to state their position on
various guidelines, for fear of alienating a portion of the profession.
However, there is no denying that each one has, though action or
statements, shown itself to be in one camp or the other.
Some, like NCMIC or OUM, were early supporters of the Mercy guidelines,
contributing substantial amounts of money to develop and distribute the
document. In addition, leaders of these companies have publicly gone on
record as promoting the Mercy guidelines and have even marketed seminars
in them.
Since the Mercy document has been soundly rejected by chiropractors and
chiropractic organizations throughout the world, support from insurance
companies has been less visible and several companies have denied using it
as their underwriting criteria.
Still, their past support, and their unwillingness to openly reject the
Mercy Guideline, make it awkward for them to be put in the position of
refuting the document in court.
At this time, only one company -- Chiropractic Benefit Services (CBS)
-- has openly supported the CCP Guidelines, staunchly promoting it and
helping to fund its distribution.
CBS feels the CCP Guidelines are the only chiropractic guidelines that
strongly validate subluxation-based chiropractic. It has been effective in
court in defending the right of doctors to focus exclusively on the
correction of subluxation.
Although malpractice insurance companies will ensure all licensed D.C.s,
regardless of their affiliation with one camp or the other, doctors can no
doubt expect a more vigorous representation if they choose a company which
supports their chosen 'type' of chiropractic.
(Timothy J. Feuling is vice president of Chiropractic Benefit Services
(CBS) and the World Chiropractic Alliance. He assists doctors in
maximizing their practices through the proper choice of insurance and
related services. Doctors may contact him with questions, comments, and
requests for insurance quotes at 2950 N. Dobson Rd. Ste. 1, Chandler, AZ
85224, by phone at 800-883-0412 or by e-mail: feuling@cbsmalpractice.com).