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The Chiropractic Journal

A publication of the World Chiropractic Alliance

 

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April 2002

U.K. patient ed. company goes global

submitted by Straubury Chiropractic Publications

The vision of Straubury Chiropractic Publications is to produce patient education material that is fresh, invigorating, positive, and professional – with language that is easy enough for all members of the general public to grasp. Considering the accolades Straubury has received worldwide, we're on the right track.

Adrian Wenban, D.C., a member of the World Chiropractic Alliance International Board of Governors, authors Straubury's material and shares the company's vision.

The unique blend of principles underlying the chiropractic approach to healthcare means that being an effective communicator, and having effective educational material, are a necessity for each chiropractor.

This is particularly true for those chiropractors striving to successfully impact the well-being of their respective communities.

After fully exploring the range of patient education products available internationally, it became apparent to Straubury that the meaning most chiropractors were seeking to convey was being corrupted in the act of conveyance.

In order to provide a high-quality and aesthetically appealing alternative, Straubury developed a range of products that make use of chiropractic-sensitive graphics, metaphors and text.

Our objective at Straubury is to create the educational products that empower D.C.s to deliver the chiropractic story to their community with a breath of fresh air.

Most importantly, we now have a foundation of material designed specifically to ensure that the message a practice member leaves your office with, and takes out into the community, is the one you intended.

Straubury, based in the United Kingdom, now has sales and distribution outlets in the U.S.A., Canada, Australia and Europe. For further information, visit www.strauburychiropractic.com.

 

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