As chiropractors talk to me about their fears in practice, they are
always surprised to learn that their biggest issue is the fear of
"failure's bigger brother" -- the fear of success.
When D.C.s begin in practice and have nothing to lose, their fear
factor is sub-threshold, which allows them to do "whatever it
takes." But when chiropractors reach a certain level of achievement,
growing to the next level is challenged by what they perceive could be a
"potential loss."
A chiropractor's mindset begins to significantly shift even at as few
as 150 patient visits per week. This shift towards fear slows down his or
her decision-making and action implementation process.
There are eight opposing forces to confronting success, which can
freeze a chiropractor's potential to moving his or her practice to the
next level.
1. Fear of change. Making right changes within the right time frame
defines a velocity needed for success. There is a constant and
never-ending volume of "better actions" for you to evolve into
that will determine the height of your success. A fear of change will stop
you in your tracks.
2. Demand vs. capacity. Growth always occurs in a vacuum but most
chiropractors practice to the pace of their schedules, not to the pace of
the next level of growth. In fact, most teams don't even train properly to
increase their capacity and create the vacuum needed for growth.
A practice needs 50% more capacity than its weekly volume to have a
chance of growing. In other words, if you're seeing 200 patients per week,
you need to be practicing at the pace of 300 patients per week (50% more)
in order to keep growing.
3. Transition paralysis. No change happens without a transition
phase (usually four to six transition steps per change). If you get into
transition and it feels unfamiliar, the key is to push through it to the
next step. Instead, many chiropractors either get stuck early in the
transition or retreat to their previous position. Transition issues are
why less than 15% of all chiropractors ever get past 300 patients per
week.
4. Transition endurance. Transition is the means to an end, not the
end itself. The only reason to get in a transition is to get beyond it,
not out of it.
Lowered discipline, lowered energy, and high distraction are absolute
transition killers.
The danger here is that you can get far enough into transition, stay
there, and then not go back to where you were before beginning the change.
Many chiropractors have unknowingly found themselves in this place and
remained there for years.
5. Transition illiteracy. "New" change often requires new
language. If you commit to confronting success by making a change, but use
old language, previous attitudes or intensity, the change is already
doomed to fail. That's why any change also requires an adaptation of the
culture and environment of the practice in order for the change to
succeed.
6. Team behavior. Behavior is defined as belief in action. If your
team hasn't been led to completely believe the need for change, they can
take new action but experience no new result. Likewise, if your team has a
strong belief but continues to take old actions, there will be no new
result. The level of action and the level of belief determine whether team
behavior has actually improved and progressed.
7. Control vs. disorder. Growth only happens during controlled
chaos. A chiropractic team afflicted with perfectionism that only feels
secure when everything is in perfect order will be unable to generate the
magic needed to cause growth. Controlled chaos means you intentionally
caused the disorder for the purposes of growth and you understand it is
necessary to recreate order at a higher level of success.
8. Achieving new standards. A change is only as valuable as your
ability to sustain all of its originally desired impact. A chiropractic
team must acknowledge that a desired change has been achieved and agree to
take all necessary steps to preserve its presence. Otherwise, even a solid
change is destined to deteriorate and lose the impact it was designed to
create. A change has been successful when your practice experiences a
sustained change, with no loss in intensity or execution, for a period of
at least one year.
Carefully evaluate which one (or more) of these eight opposing forces
is keeping you from achieving your full potential in practice.
(Dr. C.J. Mertz is founder and head coach of the prestigious Waiting
List Practice chiropractic training organization. If you would like more
information on WLP services and products, call Mark at 877/TEAM-WLP. Ask
for a confidential practice evaluation to help identify both the opposing
forces at work in your practice and the necessary strategies to move your
practice to the next level.)