A marketing consultant for two decades, Max Day is vice president of the newly public TNG Systems -- backed by a $150 million-a-year company -- and supplier of the most cost effective lead generation system to be introduced to chiropractic in years. He has been featured in multiple trade magazines and is an expert in lead generation for many industries.

By sharing information and strategies on how to generate an almost endless supply of qualified prospects, Mr. Day has helped numerous business owners realize their dreams.

Day feels that in providing a truly new, innovative lead generation method used by business owners coast to coast, he is giving back to his love of business entrepreneurs.

MAX DAY: "Because they know every single month exactly what to expect in new businesses and can confidently plan for the future, all for the same costs monthly of a small newspaper ad."

MAX DAY: "Absolutely! The system is extremely versatile and can be custom designed to fit the needs of any size business plan and budget. There is no other cost effective means comparable in the chiropractic industry that can generate from 50 to 150 new patients a month or more. For the price of a monthly newspaper ad, chiropractors can be assured of the system's results. With the newspaper, they're always dealing with an unknown."

MAX DAY: "Not only have they been able to realize the same results, they have been instrumental in developing creative methods to generate additional revenue that provides the much-needed cash flow on a regular basis that businesses need."

MAX DAY: "Generally, when our corporation sells equipment to businesses to help them generate new business, we have typically provided only the necessary solutions for their particular industry. Since I am a business owner, knowing the difficulties in cash flowing a business, I felt an obligation to provide more than industry specific solutions.

"Therefore, we developed a customized piece of equipment that comes pre-loaded with simple instructions on how to use the notification system for businesses within their local communities, which in turn has generated thousands of dollars per month in additional revenue for the businesses during the day."

MAX DAY: "First of all, we are the only company out there guaranteeing the results each month or we pay the bill. Our clients have no risk, whatsoever, when it comes to how many leads they will get each month. You don't just buy a product, you buy the people and the company behind it. With the financial strength of our company, we have the stability to provide state-of-the-art products, support, training, and customer service with the longevity a business owner needs and deserves.

"Next, we are successful thanks to our business solutions department, which provides proven programs, scripts, special offers, voice talent, on screen rebuttals to objections, and keeps business owners on the cutting edge of new marketing techniques. This keeps our company ahead of all others, mainly because they simply do not provide this critical aspect of marketing."

MAX DAY: "Since the system is so versatile, depending on the method you use, you will realize a one-to-ten percent response every time you turn it on. Obviously, the response rate will be determined by the number of contacts you make each day.

"To give an example, if you contact 200 people in an hour and receive a one percent response (which by the way is the lowest response we've ever received), you will have two people interested in talking to you about our product. Half of those interested should become customers on the low side.

"So, if you contact 4,000 people today and only one percent respond, you will have 40 people interested and 20 new sales. The other 20 you didn't sign up are people you couldn't reach when you initially called them back. Now, if you use our live/automated method, you can realize 10% very easily and this is what many business owners use in small markets."

MAX DAY: "No. The system itself comes complete with everything they need to generate leads the first day. As far as special skills go, my young daughter can operate it. As a matter of fact, sometimes it's better if you have no skills at all. That way you won't be trying to re-invent the wheel when we've already field tested it and have proven in each case its success when used as we suggest."

MAX DAY: "Absolutely. That's one of our strongest selling points and the reason we print their names and phone numbers in our promotional material. This allows potential clients to call their friends and get first hand information prior to calling us."

MAX DAY: "In a perfect world, one week. On the average, two weeks."