The advent of a New Year always brings with it introspection, goal
setting and ideas for expanding your practice and community reach. As you
begin to set these practice growth goals, make sure that you write in some
personal ones for yourself along with a willingness and commitment to grow
on an individual and spiritual level as well.
We all know that our practices are really just another extension or
representation of who we are in the physical world, so it would stand to
reason that no real growth can be achieved in our practices unless we
ourselves are willing and capable of growing internally on a personal and
professional level.
Every day, we read or hear about the quest for and importance of
spiritual growth, but what does it really mean and how can you apply it to
your practice and personal life?
Think about where your practice is now and where you are in your life.
And then ask yourself, how much are you spiritually capable of coping and
dealing with right now? Are there actually opportunities that you may be
pushing away because you aren't spiritually and physically open to them?
Look at your PAC statistics and see if they don't in some way reflect
your current spiritual capacity. How many new patients are you seeing?
Five, ten, fifteen, twenty, thirty or fifty a month? Spiritually, is this
the number of new people you are capable of bringing into your life at
this moment in time? Have you ever had an influx that went way beyond what
was a comfortable level for you to serve?
Many times, the sudden attraction of slews of new patients can cause
anxiety and even have the opposite effect of stifling your practice's
growth. Some chiropractors unwittingly respond to growth from a place of
fear. They worry that they will not be able to serve the increased volume
and begin to consciously or unconsciously lose the new patients they have
gained. Regrettably, they soon end up with the same size practice they
began with because spiritually they weren't really ready to advance to the
next level.
What about your practice? Are you stuck at 50, 100, 200, or 300 visits
per week? Could this be your "spiritual ceiling?" Is this volume
the limit that your mind and body have been subconsciously told they can
handle, and when you go higher than this, do you begin to feel anxious and
nervous? Everyone has some kind of spiritual ceiling and in order to break
through it, we must be willing to grow and stretch ourselves to
physically, emotionally and spiritually handle more.
Stretching yourself spiritually literally means stopping the
"tornado" that is your current way of thinking and going about
doing things in your practice and personal life. In the New Year, open
yourself up to new ways of doing things. Really take the time to evaluate
your staff, your systems and procedures, and then be prepared to implement
new marketing and communication systems that will support the higher level
of chiropractic practice and service you are seeking.
When you look at growing your practice on a spiritual level, the
concept of "less is more" is paramount. It usually means
streamlining and eliminating aspects or steps of your practice such as
"game playing."
The chiropractors I know who have grown their practices with an eye
toward the "inward" have become more clear, focused and truthful
in their communications with their patients. They have let go of anything
unauthentic like reciting "scripts" that came from other
practices and don't reflect how they really feel in their heart or soul.
They have eliminated the robotic nature of their systems and procedures
and adopted ones that will put them in a truthful spiritual
"zone."
In this jaded era when your patients and community so desperately need
health care leadership, nobody wants a robot for a health care
professional. They want quality and compassion and someone who will listen
to them and communicate with sincerity.
How can you become one of these health care leaders?
Begin by breaking through that spiritual ceiling and stretching
yourself as far as you can go. Become involved in chiropractic causes. Be
involved with chiropractic people and places that will support and expand
your mind and chiropractic consciousness in your community. Make
commitments that support your growth.
As I'm sure you've observed in your practice, the patients who make the
greatest commitment to being healthy are the ones who wind up with the
best results. The same applies for you.
What will you be committed to in the year 2002? Write down your
intentions on paper, and you'll be more likely to achieve and manifest
those results.
Now, more than ever, your community needs you to make a commitment to
push past your limits and make spiritual practice growth your
"resolution" for the New Year.
(Dr. Eric Plasker is the founder of THE FAMILY PRACTICE where
chiropractors are uniting to lead family health care. For seminar,
coaching, training, or product information to help you build your
confidence and family practice, call 770/509-9938, ext. 105 or visit
online www.thefamilypractice.net)