If you are like most D.C.s, you have asked yourself many times, "Why don't my patients get it?" You have told them over and over about the incredible benefits of wellness care for their families, and the planet. They nod their heads in agreement. Yet, the moment symptoms leave the dance is over.

Sound familiar?

The more this happens the more doubt creeps into the chiropractor's mind and frustration builds. Let's take a look at what's really transpiring.

You are attempting to communicate a new language to patients. Remember that patients are fluent in the language that has been taught to them since they were born: the language of allopathy.

Allopathy is the dominant language of our times. Get as sick as you want and "big brother" will "fix" you in your time of need. There is no responsibility on your part, just have the right insurance and we have it all covered. Give a starving person a loaf of bread and all his problems will be solved. It's the same concept as hiring an attorney to buy yourself out of the trouble that you got yourself into.

This language of allopathy, which most of us were born into, has been the sheriff for many years. Think of the thousands of hours of "conditioning" your patients have been exposed to. People even start their communication with each other saying, "How are you today?" or "How are you feeling?" You think they are fluent in it? The unquestioned champion is waiting for a problem to occur and then addressing it.

Yet, no matter how much authority, money, or majority of opinion, the human spirit will find a way out of its self-imposed cage. Take the Berlin Wall. It seemed so strong, so impenetrable and then, poof. It was gone. People will find a way to express their inborn potential, no matter how long it takes. The language of the heart is – and always will be – vitalistic. You have to communicate this different message in a different way, a different language.

Think of the road many well-intentioned D.C.s take if they are not aware of the language barrier of the typical patient. They give patients what they've been conditioned to think they want, not need – symptom relief. In exchange, patients give these well-intentioned (but misguided) chiropractors their stamp of public acceptance.

Trouble is, each time you do this you are burning the bridges behind you. This thing we call chiropractic gets further and further away from us every time we speak the language of allopathy. Can you imagine giving a hungry person a loaf of bread, saying farewell, and not teaching that individual how to grow his or her own food (wellness)?

By giving in to the language of allopathy, the unwitting D.C. will certainly make a living, however each person he or she cares for will have a stronger grasp on the language of allopathy. And, consequently, a lessening of his or her NEW language: wellness chiropractic.

This is not only about your patients. It's about the planet. It's about populating the planet with healthier people who express their inborn capacity for greatness. People who don't believe in ruining the planet and all of its resources. It all comes down to D.C.'s courage and communication skills.

Are you moving in the direction of public acceptance to what they think they want? Or, do you have the courage and communication skills to move toward the vision of wellness chiropractic? Do you have the courage to deliver chiropractic on your own terms, or will you cave in to public acceptance?

Some will ask, "What about people in need, you know, who have symptoms or conditions?" The beauty of the language of wellness is that it matters not if you are in crisis or apparently well. It does not insult the acute care patient. The principle is the same as brushing your teeth. If you have 10 cavities you brush your teeth. If you have no cavities you still brush your teeth.

If over the years, it's appeared that Renaissance has had "magical" communications with patients, it's because the end results seem magical compared to normal communication and education efforts. And, that's because no encounters with patients are ever wasted by talking in the "old" language.

If you want your patients to really want wellness, first ask yourself which language it is that you want to speak.