My position is unique in that I give recommendations all year long to
more than a thousand chiropractors worldwide, and then get to see how
everything turns out. It's not always pretty and it's never perfect, but I
continue to be amazed just how fast and how far a chiropractic practice
can grow with the right instruction.
I'd like to share some of the instruction with you that I have been
giving to my clients this year which is already producing record breaking
growth in hundreds of practices.
There is a huge difference between the mindset of small changes versus
small growth. Making small changes has never meant small growth. Big
growth always goes to those who expect the biggest growth. It turns
out, making small changes is the most sure fire method of achieving
significant growth in practice. The key is to make many small changes in
shorter periods of time.
Small changes tend to have much higher confidence ratios with them,
therefore, the small changes made will be followed through. The bigger the
change, the fewer other changes accompany it, and the big change usually
has a sizeable fear factor which often prevents successful follow through.
The value of good instruction is knowing what set of small changes to be
making together over the right period of time.
People tend to resist change but growth itself is change. Growth
changes everything and you must embrace the fact that life will never be
the same again. Of course, mostly for the better! A big part of the
resistance comes from the law of attachment in practice. Attachments are
cumulatively constructive or destructive over time.
Big growth comes when you can learn how to "detach" from
something that is producing destructive results in your practice or your
life. Once again, the right set of small changes can blow through two or
three destructive attachments and cause enormous growth to occur.
Recently, I had a client of mine go from 20- minute adjustments to less
than two-minute adjustments during an intense client training session. The
chiropractor was in tears because he felt as if he had wasted the first 15
years of his career being attached to a 20-minute adjustment that never
fulfilled his practice dreams. This practice has nearly tripled since then
and he's making up for lost time.
There are thousands of stories of destructive attachments and the
resistance to change them. If you have ever heard the phrase, "get
out of your own way," now maybe for the first time it really means
something personal to you. It's one of the biggest lessons you'll ever
learn about growth.
The more growth someone wants to produce and/or maintain, the more
focus, attitude and energy will be needed as an investment to insure the
correct result. Unfortunately, focus isn't found naturally in the
environment. That's why most chiropractors never achieve the practice
growth they desire, because their level of distraction exceeds their level
of focus.
How many times in one day do you find yourself distracted within your
practice from the level of focus needed to make it grow? Then examine how
many people and how many things contribute to your current level of
distraction.
For many of you, the number is more than enough to keep yourself
virtually in a continuous state of semi-distraction with occasional
flashes of brilliant focus. Huge growth is always associated with a
chiropractor's breakthrough in finally learning to establish and maintain
focus within a sea of distractions. If you focus on distractions, your
distractions become your reality.
Distractions cannot be eliminated from the environment, therefore, the
ability of a chiropractor to infuse intense focus into his or her
environment becomes paramount to all future growth of the practice.
The main flaw I see from a coach's perspective, is the true lack of a
"game plan" to follow on a day-to-day basis within the practice.
No plan at all is a plan to fail, and it allows for too many exceptions to
occur in the schedule.
Chiropractors often tell me, once I've described this phenomenon to
them, that actually management their practice consists of going from one
distraction to the next! Obtaining big growth has a lot to do with gaining
the inner faith to look beyond distractions and choose to focus on
executing a plan full of actions which are target-specific.
Using your schedule book as the plan is destined for failure because
performing what is scheduled will – at best – give you the level of
practice you already have. To take your practice to the next level, you
have to carefully construct a detailed plan that is full of purpose and
driven by passion.
This step should be done with a growth coach who can leave you with the
faith, confidence and belief in planning your work, then "working
your plan." This must include those small changes made over short
periods of time which is the formula to all lasting growth in practice.
Don't let another day in practice pass you by without making a decision
to do something different. Get your practice moving in the direction of
big growth!
(Dr. C.J. Mertz is founder and head coach of the prestigious Waiting
List Practice chiropractic training organization. If you would like more
information on WLP services and products, call Mark at 877/TEAM-WLP.)