Nothing is more frustrating to the chiropractor who's put his or her
heart and soul into educating patients about the value of chiropractic
care, than to have gone through this process only to hear a potential new
patient say, "My spouse won't let me do it."
Wouldn't it be great if you knew how to turn this seemingly negative
response into a positive chiropractic family experience? There is a way
you can make it a win-win situation for everyone involved.
To begin with, when your foundation is a lifetime care family practice,
people know before they walk through your door that your focus in on the
family and that you are going to be interested in talking to them about
their immediate family members' needs.
If however, at the end of your report of findings, patients confess to
you they really want to enroll in care but that they have a spouse who is
adamantly opposed, take them through the following questions and help them
understand how important it is for them to make the decision to commit to
chiropractic care. These questions can be used in scenarios where patients
say they need to go home to talk to their spouse before they can commit to
care.
Questions
1. Do you think your spouse will support you in your decision to get
chiropractic care? If the patient says, "no," continue
with something like this:
"Mary, do you understand how this subluxation or interference is
affecting your life? Can you see it here (show her on the X-ray or let her
feel it on her body). How do you think this will affect you a year from
now, three years from now or five years from now if the health of your
spine is not maintained?" Encourage her to fully explore the
possibilities and answer this question in detail.
Then continue the dialogue with the following question:
"Mary, if your spouse doesn't let you do this, who is going to
live with the consequences of not being under chiropractic care?" The
obvious response is that she will have to live with it. Then ask,
"Well, do you want to get the care?" Continue to explore the
ramifications of not accepting care. "Mary, if five years from now
you still have an injured and unhealthy spine and nervous system and its
many consequences, how are you going to feel towards your husband because
he or she didn't let you do it?"
As you step your potential new patients through this process, you will
be amazed at how people who weren't planning on committing to care go
ahead and do it anyway. Some of you may say "this is just too
pushy," but can your conscience really live with the consequences of
their walking away?
Make it clear to your patients you're not saying that decisions about
health, career, vacations and the like shouldn't really be
"family" decisions. But by the same token, you do know some
people who have suffered (either emotionally or physically) because they
did not do something that "innately" they knew they should have
done. Honoring your innate requires individuals to sometimes make
decisions that no one else in the family will understand at the time. But
later, your reasons will become clear.
Once you have taken a stand for these types of patients by encouraging
them to take a stand for themselves, they will become lifetime, loyal
patients.
I remember a patient of mine who felt so strongly about her right and
need to receive chiropractic care that she told me she would get a divorce
if her husband did not support her in this decision. It never came to
that. Six months after enrolling in care, she and her husband were in a
terrible car accident. She came out of the accident with little more than
cuts and bruises while her spouse was severely injured as a result of the
trauma. Both she and her husband were certain that the maintenance of her
spine had helped save her from further injury. After that, he became an
active participant in the family wellness plan his wife had chosen to
start earlier that year.
As a chiropractor, never be afraid to take a stand for what you believe
in and help other people do the same. This principle also applies when a
spouse is in opposition to a child being under chiropractic care. Here are
pertinent questions to ask the parent in this situation:
2. "Mary, do you feel like your child would benefit from
chiropractic care? Is this something of value that you could do
for them. If 10 years from now, your child is suffering consequences from
not being under chiropractic care, are you going to feel good about your
decision or will you be living with a lot of regrets?"
Using these dialogues will help guide your patients in making good
health decisions for themselves and for the people they love.
(Dr. Eric Plasker is the founder of The Family Practice where
chiropractors are uniting to lead family health care. For seminar,
coaching, training, or product information to help you build your
confidence and family practice, call toll-free 866/LEAD-DCS [532-3327],
ext. 105. Or connect online at www.thefamilypractice.net)