Most D.C.s will give a resounding "yes" when asked this
seemingly simple question. However, the difference between wanting and
getting is huge.
Men/women are anxious to improve their circumstances, but are unwilling
to improve themselves. They therefore remain bound. -- James Allen,
"As a Man Thinketh." Your beliefs about chiropractic and
yourself must change before your practice will change. Yet, many doctors
try to artificially increase their practice without changing their belief
system.
Performing a new procedure, or memorizing a script without changing the
beliefs of the person performing the procedure or memorizing the script is
a recipe for frustration and lack of fulfillment. Even if you succeed
temporarily in increasing your practice, something is missing. You ask
yourself if that's all there is. This results in the typical roller
coaster practice so prevalent in our profession.
It all comes down to how badly you want it and whether you're willing
to do some work "under the hood."
The work under the hood is your belief systems. Most D.C.s are more
interested in the car's paint job (how it looks) rather than the engine
and drivetrain (the heart of performance). Your belief systems control
everything in your life. You aren't even aware of most of your belief
systems because they are hidden deep in your subconscious. Nevertheless,
they absolutely control your behavior automatically without any conscious
thought.
The problem with belief systems is they were programmed in our
subconscious without us knowing. An example of this is our journey in
chiropractic colleges.
Let's say you attended a college that emphasized musculoskeletal
conditions and the relief of symptoms. You will necessarily have a belief
system that sees you as a treater of symptoms. If you wanted to see large
numbers of people and wellness, your beliefs will not let this happen. You
can use all the procedures in the world, the best exams, the best
marketing, and still be met by frustration and a lack of growth. This is
because your belief systems didn't change, only your goals did.
Let's say you went to a chiropractic college that had a
"holistic" or CAM (complimentary alternative medicine) approach.
Holistic or CAM is anything that can help the patient feel
"better." There is a vital presupposition at work here that the
patient is already sick.
Health and wellness is a state, lack of wellness is an anti-state.
Medicine is the study of disease. You can't achieve wellness by studying
disease. Yet, this is where many truth seekers find themselves smashed on
the shoals of a practice that lacks direction, purpose and financial
reward. If you feel yourself getting worked up in a negative way, this is
a red flag to your rejection of these ideas.
Now let's say you attended a chiropractic college that believes that
VSC is the single most tragic event that can happen in one's life. Worse
than cancer or any known disease. If it were your belief that everyone
from birth to death should be adjusted on a family basis, what would your
practice look like? That's right. Large numbers of families, large amounts
of acute and well patients, and large amounts of income!
Many of you reading this will find yourself, or a mosaic of yourself,
in one of these three examples. The wonderful fact about belief systems is
that you can change them. The not so wonderful fact is that it takes
homework in the form of new information, experiences, and being with
people of "like mind" to create new beliefs that support your
goal of wanting a bigger practice.
Think of how most people diet. They go from this diet to that. They
lose weight and then they gain weight, sometimes even more than when they
started. Until you change your belief systems about food and why you eat,
you will continue to be on this roller coaster. It's time to get off the
merry-go-round of wishing and hoping for a bigger practice. Build a bigger
practice by changing your belief systems and you and your practice will
soar!
(The New Renaissance -- the next generation of office procedure,
chiropractic mindset for success, and patient education for today's
chiropractor -- is a complete system of practice based on science and
philosophy working on the doctor from inside out. To learn more about The
New Renaissance, and the Mentor IV Practice Development Program that takes
24 years of the pioneering experience of Renaissance procedures and
combines it with the practical daily activities of doctors in the field,
contact Dr. Kevin Pallis at 781/255-7080, Dr. Ed Plentz at 517/592-8208,
or the New Renaissance world headquarters 800/525-3879.)