To wear or not to wear, that is the question. I was in chiropractic
college during the mid-1970s, a period when changes not only were taking
place in our profession, but also around the world. At that time, there
was a rebellion in clothing wear amongst the students. Males were wearing
white shirts, dress slacks, and that all-important piece of cloth around
the neck called the necktie.
The necktie has been a staple of professional dress for men many years
longer than our profession has been in existence. As fashion trends have
changed, one of the most noticeable changes has been whether or not to
wear the tie. In most circles of influence it's still a requirement that
shows an authoritative tone.
When I went back to one of the colleges and sat in on a class, I felt a
little bit like an insurance agent sitting in a room full of students
looking at me, wondering if I was one of those "old guys" about
to get up and do the "when I was your age" thing.
Well, the years have gone by and I can only speak from
experience. I've worn a tie throughout my career — as a matter of fact,
I have one on as I write this column. I think if you have worked hard to
be a doctor of chiropractic that you should be able to wear whatever you
like to the office. At the same time, I believe your patients deserve
better.
The great controversy has heated up because lifestyle changes have, for
the most part, made us far more relaxed in our work attire than ever
before. Open shirts, jeans, tennis shoes, and shorts, have become what
doctors are tending to wear in their offices. For men, neckties, sport
coats, white shirts and even polished shoes are passe.
Those of us still in what is now labeled the "old guard"
consider a shirt and tie to be important in making that first good
impression on patients. What about all of the potential patients
you come in contact with? You not only make an impression about you, but
also about the profession that deserves to have an uplift in its image.
I can't emphasize the absolute importance of dressing your best at all
times when you are in your office or out in the public. (Obviously, this
goes for female doctors as well, even though this month I'm dwelling on
the male dress symbol — the necktie.)
Chiropractic's image is at stake and it's imperative that we lead the
profession into its rightful place in health care. Take time as a young
doctor and go out into your town or city to find the D.C. who may be
influential. You'll be looking for the chiropractor who creates the most
community service and has the largest outreach to the most people.
Surely, it isn't all about attire, but I know that when I'm dressed
nicely it seems doors open up that may have not opened before. Try it for
yourself. Astound your patients, and have them ask you what the special
occasion is. You can tell them that they are the special
occasion. Wear this piece of cloth called the necktie (and women, dress
UP) for the next 30 days in your practices, and I guarantee that your
retention and your authority with your patients will increase.
The World Chiropractic Alliance Council on Chiropractic Mentoring
exists to help new doctors get a head start in their practices. Get
involved with us. Join us in creating the image that we as chiropractors
rightfully deserve. Our future and the future of the next generation of
doctors will depend on it.
(Timothy J. Gay, D.C., chair of the WCA Council on Chiropractic
Mentoring, has been in practice for more than 20 years. He has received
numerous awards for his leadership abilities and willingness to contribute
to the profession, including the "Chiropractor of the Year"
award from both the United Chiropractors of Washington [1990] and the
Washington State Chiropractic Association [1999]. For information on the
WCA Council on Chiropractic Mentoring, call [toll free] 866/797-8366, or
760/736-9330.)