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The Chiropractic Journal

A publication of the World Chiropractic Alliance

 

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October 2002

Increasing your certainty to improve your practice 

by Dr. David Singer

Problems result from the lack of willingness to implement systems that work. You need to get more on-purpose — to increase the drive to do the things you normally wouldn't do — in order to resolve the problems that exist in your practice.

If you aren't willing to implement systems, you are actually reducing your chance for success. However, if you are using systems and they aren't bringing you the results you desire, you need to make sure you are using the right systems.

For instance, if you are having problems getting new patients into your office, you need to be doing in-office workshops. In-office workshops, if done properly, will ensure that each person who attends will bring at least one guest. The more guests each person brings, the greater chance you have of getting new patients.

A person's willingness is a direct reflection of his or her purpose. What this means is, if you're not on purpose, you may not fully understand that what you do dramatically changes the lives of others (that you can remove all the suffering from bed-wetters, asthmatics, sufferers of migraines, back pain, fibromyalgia, etc.).

But, why do some people have the power, when they communicate, to get their patients to follow through — to pre-pay for care, to agree to a treatment plan, etc. — when others don't?

This is the missing ingredient many doctors have in their practice. In order to have the power to drive people in to your office, to remain under care and to pay, you have to have certainty — know and believe in what you do and what you recommend for your patients.

When you sit down to do a report of findings with a patient, are you absolutely certain that the adjustment you will give is going to be the best that person has ever received? Do you believe your patients actually need the number of visits you are recommending? Are you 100% certain that chiropractic care is the best option for each and every person you accept as a patient?

If you can trust yourself to treat your patients as you want to be treated, you will possess an energy that people will notice when you speak. It will pervade the atmosphere around you and pull people in to seek your care.

Certainty frees you from doubt, the number one destroyer of your practice and ability to get new patients and educate people about chiropractic. Certainty will move you from "maybe I can," to knowing you can.

You won't always be 100% certain you can help every person who comes to your office. But, you can diffuse certainty by telling people that you will only accept them as patients if you are certain you can help. Assure them you will do everything you can to help resolve their problem.

Results of every procedure, as well as results of every patient you see, depend on your certainty. All patients have some doubt as to whether you can help them get well. They come to you with the hope that you can help. You have to remove the doubt and make them certain.

You have to decide to believe in chiropractic and in yourself — and that it's okay to tell people about chiropractic care and that they need to see you. In making this decision, you will remove your apprehension, worries and fears and your patients will feel it.

The healing process goes beyond the adjustment. Patients will know whether you believe in what you do and if you care about who you see.

Find your source of power, your belief in yourself and chiropractic. Make your words have power by conveying certainty in what you do. Your patients will see it and believe in what you do.

(Dr. David Singer is the CEO of David Singer Enterprises — online at http://dse-inc.com — a company offering an honest and ethical approach to building a practice through one-on-one consulting programs, products and practice expansion seminars. If you'd like to receive "The Purpose Fax Newsletter," Dr. Singer's free fax info letter containing practice-building tips and health research, call 800/326-1797, ext 227. Leave your name, address, phone number and fax number to receive a copy approximately every six weeks. You must have a dedicated fax line, as this fax newsletter is sent automatically via computer.)

 

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