Problems result from the lack of willingness to implement systems that
work. You need to get more on-purpose — to increase the drive to do the
things you normally wouldn't do — in order to resolve the problems that
exist in your practice.
If you aren't willing to implement systems, you are actually reducing
your chance for success. However, if you are using systems and they aren't
bringing you the results you desire, you need to make sure you are using
the right systems.
For instance, if you are having problems getting new patients into your
office, you need to be doing in-office workshops. In-office workshops, if
done properly, will ensure that each person who attends will bring at
least one guest. The more guests each person brings, the greater chance
you have of getting new patients.
A person's willingness is a direct reflection of his or her purpose.
What this means is, if you're not on purpose, you may not fully understand
that what you do dramatically changes the lives of others (that you can
remove all the suffering from bed-wetters, asthmatics, sufferers of
migraines, back pain, fibromyalgia, etc.).
But, why do some people have the power, when they communicate, to get
their patients to follow through — to pre-pay for care, to agree to a
treatment plan, etc. — when others don't?
This is the missing ingredient many doctors have in their practice. In
order to have the power to drive people in to your office, to remain under
care and to pay, you have to have certainty — know and believe in what
you do and what you recommend for your patients.
When you sit down to do a report of findings with a patient, are you
absolutely certain that the adjustment you will give is going to be the
best that person has ever received? Do you believe your patients actually
need the number of visits you are recommending? Are you 100% certain that
chiropractic care is the best option for each and every person you accept
as a patient?
If you can trust yourself to treat your patients as you want to be
treated, you will possess an energy that people will notice when you
speak. It will pervade the atmosphere around you and pull people in to
seek your care.
Certainty frees you from doubt, the number one destroyer of your
practice and ability to get new patients and educate people about
chiropractic. Certainty will move you from "maybe I can," to knowing
you can.
You won't always be 100% certain you can help every person who comes to
your office. But, you can diffuse certainty by telling people that you
will only accept them as patients if you are certain you can help. Assure
them you will do everything you can to help resolve their problem.
Results of every procedure, as well as results of every patient you
see, depend on your certainty. All patients have some doubt as to
whether you can help them get well. They come to you with the hope that
you can help. You have to remove the doubt and make them certain.
You have to decide to believe in chiropractic and in yourself — and
that it's okay to tell people about chiropractic care and that they need
to see you. In making this decision, you will remove your apprehension,
worries and fears and your patients will feel it.
The healing process goes beyond the adjustment. Patients will know
whether you believe in what you do and if you care about who you see.
Find your source of power, your belief in yourself and chiropractic.
Make your words have power by conveying certainty in what you do. Your
patients will see it and believe in what you do.
(Dr. David Singer is the CEO of David Singer Enterprises — online at
http://dse-inc.com — a company offering an honest and ethical approach
to building a practice through one-on-one consulting programs, products
and practice expansion seminars. If you'd like to receive "The
Purpose Fax Newsletter," Dr. Singer's free fax info letter containing
practice-building tips and health research, call 800/326-1797, ext 227.
Leave your name, address, phone number and fax number to receive a copy
approximately every six weeks. You must have a dedicated fax line,
as this fax newsletter is sent automatically via computer.)