December 2003

FCB ‑‑ The proven building block to success

by Dr. Dennis Nikitow

Dr. James Parker was largely responsible for bringing chiropractic out of the closet and elevating it to one of the largest health professions in the world. He not only taught chiropractors how to market themselves and chiropractic, he taught step by step procedures to give D.C.s a sense of direction.

Most importantly, however, he elicited faith, built confidence, and changed beliefs in D.C.s so they could practice chiropractic, promote chiropractic, and defend chiropractic with a sense of certainty. In fact, the most foundational principle of the famous Parker success principles is Faith, Confidence and Belief in your Product, Services and Ideas) ‑‑ or "FCB in your PSI."

It's the key to all success in all walks of life because people buy you and the FCB you have in your PSI before they buy your PSI.

The results of a strong FCB are obvious.

**BULLETS** Doctors elevate their communication to a higher level of certainty.

***  Their explanations and patient education flows innately and is systematic.

***  They have no fear of any situation or question a patient may have.

***  They have a higher sense of trust in the adjustment and appreciate the endless innate wonders of the human body.

***  They are focused to serve people by aligning their spine for wellness verses by trying to only treat back pain.

***  Their mission is to be on the health care team of families with the purpose to maintain stable spines, to maximize health potential.

***  They promote chiropractic without reservation talking, lecturing, screening, informing and educating every chance they get, everywhere they can.

***  They represent chiropractic with sincerity, integrity, character and high moral standards. They are ethical, professional, and serve as role models for their community, and the chiropractic culture.

***  They are willing to sacrifice because of their willingness to serve, yet they keep their life in balance.

***  They are leaders and a positive influence to all they contact.

To obtain a strong FCB, you have to understand what it means. Most importantly, you have to understand your PSI ‑‑ in this case chiropractic ‑‑ so you can have FCB in it. The best definition of faith is "being sure of what we hope for and certain of what we do not see." Confidence is "trust in the truth and reality of a fact." Belief is "accepting something as true." The common denominators were trust and hope. Trust is "relying on the sound principles of some person or thing." Hope is "a desire for some good with an expectation of obtaining it."

If we "rely on the sound principles" of chiropractic, i.e. subluxation or the aberrant spinal alignment from its normal model causes nerve interference and affects overall body function and wellness, we "trust" chiropractic and can have FCB in it.

In addition, if we have "hope" in the outcome benefit of the adjustment, we "desire for some good with an expectation of obtaining it. The key word that keys you into FCB in chiropractic is "expectation." A D.C. with a strong FCB expects powerful results from the adjustment because that D.C. knows the adjustment is what allows the body's healing force to be unleashed and innate to do its work in healing.

Four things needed

Understanding chiropractic (PSI) so you and your patients value it and have FCB in it requires four things.

First, the core philosophy and principles of chiropractic and subluxation need to be understood.

Second, D.C.s need to see and be aware of the vast amount of medical research that supports the chiropractic philosophy and principles.

Third, the D.C. needs to have a clear understanding and be proficient at the chiropractic adjustment to reduce the subluxation and normalize the spinal model.

Last, and probably the most impacting part of developing FCB, are the millions of testimonials of life‑changing results chiropractic has made, not just in back pain but overall body function and wellness. Testimonials of helping people with everything imaginable where medicine couldn't, should alone magnify the FCB of every D.C. in the world, stimulating them to seek more knowledge about how to apply chiropractic and convey it to the public so everyone would place a D.C. on their health care team for their entire family.

"FCB in your PSI" remains the proven foundational building block to success in chiropractic. Thank you Dr. Jim, your vision lives on.

(To find out about Dr. Dennis Nikitow's upcoming seminar schedule and to learn more about Certainty Practice Products ‑‑ including material regarding medical research supporting chiropractic philosophy and principles ‑‑ call 800/544‑3884. Outside the United States, 303/721‑6202.)