A few years ago, doctors had only two types of contact with patients --
in person, and occasionally on the phone.
Today, more and more current and potential patients are using e-mail to
ask questions, get advice, clarify billing problems, and even make
appointments. Although the convenience of e-mail makes it a popular means of
communication, it presents a number of risk management issues that doctors
must be aware of.
"Confidentiality, security ... authenticity and archiving are four that
come immediately to mind," says Catherine Keyes, J.D., an attorney and Loss
Prevention Specialist at Risk Management Foundation. ("Patient E-mail
Strategy," Resource, a publication of the Risk Management Foundation, June
1999.)
If a patient calls and says:
"I due for my regular appointment in two weeks, but I've been having
those same pains in my side that I had a few months ago. Nothing really
terrible, but kind of uncomfortable. Should I come in sooner or just wait
for my regular visit?"
If you're familiar with the patient's frequent problem with muscle strain
due to his job, you might be tempted to shoot back an e-mail response
saying:
"I'm sure it'll be okay to wait. If the pain gets worse, we can get you
in to check for subluxations before your regular appointment."
Innocent enough, right? Yet, by giving "medical advice" via e-mail, you
may leave yourself open to a charge of malpractice if the pain turns out to
be something requiring immediate attention. The patient can conceivably
accuse you of having made a "diagnosis" via e-mail causing a delay in
getting care. Far fetched? Not at all! Many million dollar lawsuits have
been filed with less cause than that.
To avoid even the perception of wrongdoing, e-mail must never be used to
perform diagnoses. Instead, information should be general, and in keeping
with your normal practice purpose. In the above case, for instance, it would
have been best to respond:
"It's impossible for me to tell whether you have any subluxations without
examining you. If you'd like to come in right away, I'm sure we can set up
an appointment. Don't forget, though, the purpose of my care isn't to "cure"
your pain -- it's to correct your subluxations. You know from past
experience how that has helped you. Why not call my office and set up an
extra visit?"
With this message, you've done three things. You've reinforced the fact
that you don't provide "medical" treatment, reminded the person of his past
positive experience with chiropractic, and shown interest in his or her
well-being.
E-mail also raises privacy issues, particularly in light of recent
privacy regulations instituted by the U.S. Department of Health and Human
Services. E-mail messages are not secure and should never be used for
communicating private information.
Although the problems faced by doctors of chiropractic will differ -- and
are usually less severe -- than those faced by medical physicians, the
Guidelines developed by the American Medical Informatics Association
("Guidelines for the Clinical Use of Electronic Mail with Patients," Journal
of the American Medical Informatics Association, Volume 5, Number 1, Jan/Feb
1998) can help identify many of the precautions that D.C.s should take.
The most relevant points of the AMIA Guidelines are:
*** Be sure to tell patients NOT to use e-mail for urgent matters.
*** Let patients know who else might read your e-mail messages (your
C.A., billing clerk, practice colleagues, et. al.) and that a written
printout of their messages will be placed in their records.
*** Establish what type of transactions (appointment scheduling, general
information, billing questions, etc.) will be permitted over e-mail.
*** Ask patients to put the category of message in the subject line of
their message: "appointment," "billing question."
*** Have patients put their full name in the body of all messages.
*** Set up an automatic reply to acknowledge receipt of messages.
*** Print all messages, with replies and confirmation of receipt, and
place in patient's paper record file.
*** Maintain an e-mail list of patients, but do not send group mailings
where recipient names and addresses are visible to each other.
*** Avoid anger, sarcasm, harsh criticism, and libelous references to
third parties in messages.
*** Be sure the person you are e-mailing is your patient. Verify e-mail
address changes with the patient before using them.
(Timothy J. Feuling is president of Chiropractic Benefit Services (CBS)
and vice president of the World Chiropractic Alliance. He assists doctors in
maximizing their practices through the proper choice of insurance and
related services. Doctors may contact him with questions, comments, and
requests for insurance quotes at 2950 N. Dobson Rd. Ste. 1, Chandler, AZ
85224, by phone at 800-883-0412 or by e-mail: feuling@cbsmalpractice.com).