Your practice is beginning to show signs of prosperity and growth. All of
your patients are seeing good response. Referrals are coming in your office.
Everyone is doing their jobs and the appearances of all things that pertain
to the office are going according to plan. You've finally turned the corner
to developing the practice that you always wanted -- the dream practice.
All of a sudden your chiropractic assistant tells you that the job is too
hectic and wants to give you notice. The insurance company calls and lets
you know that you've been chosen to be audited for charges on a difficult
case that involves you, your associate and your new insurance processor. Why
has this scenario come into play?
Each of us has his or her own set of mechanisms that we subconsciously
employ to implode a practice. The scenario above may sound a little far
reaching, but unfortunately we create subtleties that could be avoided if we
saw ourselves as the creator of the cause.
Generally, when there's "a situation" in your office, it's been
self-induced. Thinking that it will get better or go away only means
that you're not facing a decision that needs to be made. When the bomb
explodes in your office you wonder, how did this happen to me?
Self-martyrdom sets in when thought patterns turn to excuses.
Whenever a staff member leaves or there are thoughts of a change that's
going to take place in your office, rather than letting it build up, address
the problem immediately. Most of the time self-sabotage happens when small
problems that need small solutions become large problems that require large
solutions. Remaining efficient with your decisions in every area of the
practice will eliminate feeling sorry for yourself or creating a predicament
that you have to solve.
Self-sabotage and self-martyrdom come in all shapes and sizes. If you're
setting yourself up to create the fabulous practice that you deserve, the
important thing that must be remembered is that these problems are ALL
self-induced. Have you ever heard of the "black cloud syndrome"? This is the
mechanism by which the self-saboteur operates.
Anything that has to do with Murphy's Law will be self-fulfilling. Your
every thought that has anything do with what you want to achieve in life is
governed by this mechanism. If you want a larger practice, more associates,
more new patients, a beautiful home, a less stressful life, the key is to
use your mind to accomplish these things.
Much like the list at the beginning of this month's column, I'm sure you
can come up with your own list that seems to be keeping you from where you
would like to be.
Remember, that in order to keep from self-sabotage, the people around you
must be in agreement with your vision. Include those who are involved
in your goals and aspirations for your future. Help them to achieve what
they see as necessary in their jobs so that everyone is on the same page
working in unison. Communicate with them and inform them when there is a
team accomplishment. Make sure that each of them understands that their hard
work and effort does not go unnoticed.
Keep a level of continued excitement and enthusiasm in your life. There
is no doubt that by changing these simple characteristics, you will be on
your way out of one of the most common patterns of practice
self-destruction.
Being able to discuss various issues with a core group of doctors will
help you arrive at decisions and conclusions in building an efficient
practice. The World Chiropractic Alliance is always here to help new doctors
as well as long time D.C.s to find the answers they need in practice. The
WCA Council on Chiropractic Mentoring is the core group of member doctors
here to help those out in the field who are looking for solutions.If you're
not a member yet, joining may be the first of many solutions to come.
(Timothy J. Gay, D.C., chair of the WCA Council on Chiropractic
Mentoring, has been in practice for more than 20 years. He has received
numerous awards for his leadership abilities and willingness to contribute
to the profession, including the "Chiropractor of the Year" award from both
the United Chiropractors of Washington [1990] and the Washington State
Chiropractic Association [1999]. For information on the WCA Council on
Chiropractic Mentoring, call [toll free] 866/797-8366, or 760/736-9330.)