June 2003

Do you have what it takes to be a hero?

by Dr. Kevin Pallis and Dr. Ed Plentz

Through all the noise and clutter of promises and commercial gain in chiropractic, there is still a beacon of truth that exists. Growth in any endeavor, including your practice, begins with yourself. By not growing or investing in yourself, you may see a temporary increase in your practice with a new marketing strategy or promotion. Yet, it lacks a foundation. The consequence of this is a roller coaster practice. Do short periods of growth followed by longer periods of regression sound familiar to you?

To the new practitioner it might sound like, "I'm doing okay; they say there is a three‑ year starvation period for new practitioners." To established D.C.s, it's more like aging professional athletes hanging onto their past, not because they want to, but because they have to for financial reasons. In the world of the hero these two possibilities don't exist.

Recently, a Mentor IV participant asked us at Renaissance for a treatise on the essential core behind the chiropractic hero.

The New Renaissance stands for an intent, a morality, and the ethics of a warrior/hero dedicated to a higher truth than self. A hero is ready to do whatever it takes to complete the mission of bringing chiropractic to the world. This readiness comes as a result of homework and redefining the hero's intent or belief system. Before heroes can face their enemies or mission, they must first face themselves.

This means the hero must have a spiritual or moral gyroscope, an internal mechanism that keeps the soul operating on an even and constant high plane, no matter how adverse the conditions under which the person must operate. It is this internal gyroscope that makes it possible for the hero to endure.

You endure because you know you are a better man or woman than your opponent ‑‑ more pure, more consecrated, more sanctified. You have been blessed by a higher power who gave you a higher power. You can suffer, tolerate, or undergo anything. This may not sound like a lot of fun, but ask anyone who has put his or her everything into something. It's galactic!

It is our unshakable belief that when the two intrinsic values called intent (belief in chiropractic and self) and homework are honed in anyone, it propels the newfound hero to previously unattainable heights of achievement. When these two conditions are combined with an absolute moral code, the hero becomes invincible. It is this mental edge that keeps the hero prepared at all times. There are no tough patients, no tough questions from patients for the hero. Answers are spontaneous, always right, and contain the proper flow of energy.

The Renaissance hero wears the colors of global vision. Our vision does not begin and end with health. Rather, it is so much more than that. It's adhering to ethical and moral principles, a code of honor among a group of D.C.s who have a bigger vision than self. Patients are not inconsequential playthings to be used up and replaced. Instead, they are members of the human race. When you hone yourself to the sharpness of a razor's edge and continually train your moral gyroscope, it becomes more and more powerful. It sustains you at your mental and physical peak.

With this as your essential core, what kind of practice do you think you would have? That's right, a modern day hero's practice. Everything you do in practice is aligned with a bigger vision than self. Your practice is filled with people wanting what you have. Financial problems? Not for the hero D.C. Short‑term patients who have a low respect for chiropractic and your office? Not for the hero D.C. How about the C.A.s at a hero D.C.'s office? Truly a dream team of teammates.

Most people reading this will react predictably, saying, "This can't be possible!" This type of practice or this way of life is totally foreign to many readers. Many will loudly proclaim their practice is stressful and filled with daily problems. It doesn't have to be that way. Think about professional athletes who love the game that they play. They are playing a game and being paid huge amounts of money to do something they love.

Have you ever seen a hero on a passionate mission? There is something majestic about being "in the moment" in both your practice and your life. You can't buy it, sell it, and it can't be given to you. You have to make it happen yourself. Heroes are developed from the inside, out. Do you have what it takes to be a modern day hero in chiropractic?

(The New Renaissance ‑‑ the next generation of office procedure, chiropractic mindset for success, and patient education for today's chiropractor ‑‑ is a complete system of practice based on science and philosophy working on the doctor from inside out. To learn more about The New Renaissance, and the Mentor IV Practice Development Program that takes 24 years of the pioneering experience of Renaissance procedures and combines it with the practical daily activities of doctors in the field, contact Dr. Kevin Pallis at 781/255‑7080, Dr. Ed Plentz at 517/592‑8208, or the New Renaissance world headquarters 800/525‑ 3879.)