March 2003
Company Profile
Practicing with a servant heart
submitted by ChiroKeepers
The year 2002 was an interesting one
for chiropractors in
Canada
and
America
.
In talking to chiropractors on both sides of the border, practices and
chiropractors have been under stress.
In
Canada
,
our profession was under attack from the medical community. We had a
coroner's inquest in
Ontario
,
delisting of chiropractic in
British Columbia
and battles to maintain the right to adjust children in
Manitoba
.
In American, there was the aftermath of
the tragedy of 9/11, and the loss of wealth from massive corporate fraud.
The results of these events have done
several things.
First, they have created fear in the
minds of people in
North America
,
and secondly, the public has lost trust in people of authority in general.
Finally, specific attacks on our
profession have further eroded the public's confidence in chiropractic.
How has this impacted your practice,
and what can you do about it?
Our experience tells us that because of
the decrease in trust and confidence, outside advertising like mailers and
newspaper ads have been less effective. People are less likely to trust
and respond to a written offer. It has also been harder for your patients
to convince their family and friends to try chiropractic.
The bottom line is that in many
practices, fewer people were willing to give chiropractic a try.
The good news is that some practices
continued to thrive and grow. They were adjusting more people and saving
more lives than last year.
What is their secret?
This is what we've observed. Doctors
with growing practices communicated their vision to their communities.
They stood up in front of groups of people in their offices and in the
marketplace and explained the principle of chiropractic. They were willing
to be vulnerable and transparent and to boldly tell the truth. They were
able to regain the trust of their community. They were willing to be
leaders for their patients.
At a time when the people were looking
for spiritual leadership, these chiropractors were equipped and willing to
share their belief in God.
They were able to ally fears and bring
love and peace to the minds and hearts of their patients. They
successfully integrated their faith into their practice and the people
were drawn to them. In spite of all the uncertainty around them, they
stood firm and did not waiver.
Most importantly, they were willing to
serve more. They practiced the principle of chiropractic with a servant
heart. They had God's heart and were able to spread His love when love was
hard to find.
So take heart. You have the greatest
health principle on the planet and you can grow a servant heart! That is
an unstoppable combination! 2003 is a great opportunity to serve more than
ever before.
Learn how to share the principle of
chiropractic and how to grow a servant's heart at the next Chirokeepers
seminar, April 25-26 in
Atlanta
,
Georgia
.
Chirokeepers (CK) is a non-profit organization committed to empowering
chiropractors to serve more, serve God, their families, and their
communities. CK can be contacted at www.chirokeepers.net.
Drs. Yurij and Ed Quirk practice in
Ottawa
,
Ontario
.
They have been blessed with one of the largest practices in
Canada
.
They are principles of Chirokeepers and founders of Warrior Coaching. They
can be reached at www.warriorcoaching.org.
