May 2003

Sherman faculty members write books for D.C.s, patients

Two faculty members at Sherman College of Straight Chiropractic, Drs. John and Steven Reizer, have published a book titled, "Up and Running: Opening a Chiropractic Office," that takes doctors through each stage of the process of setting up a new chiropractic office. This informative volume contains information on everything from picking a practice location and negotiating an office lease, to the preparation of office forms and patient management.

Some of the many subjects covered include:

***  Financial strategies and fee systems

***  Negotiating a lease

***  What insurance policies you need to purchase

***  Advertising products that work and do not work

***  Leasing versus buying equipment

***  Preparing tax records for your accountant

***  Patient management procedures

***  How to create newsletters that will educate patients for life

***  Office forms needed to open up

***  How to set up a grand opening event

The Reizers have been practicing chiropractic for a combined 22 years and they wrote the book to show other new doctors how to avoid the pitfalls of costly practice mistakes

Dr. John Reizer is also the author of "Chiropractic Made Simple: Working with The Controlling Laws of Nature," a patient education book.

"Chiropractic, and more specifically straight chiropractic, a separate philosophical segment within the chiropractic profession, embraces and works with the natural healing capabilities of human physiology," Reizer notes. "Because this profession has been able to think outside of the box and has ignored, to a large extent, the no stress zone it has achieved phenomenal results with a countless number of patients over the years."

Much of the information in the book is a reflection of Reizer's personal experiences, and he admits, "I am not a voice which represents the official opinion of any chiropractic college or any other alternative healthcare institution. I am not writing this material as a spokesperson for chiropractic or for other chiropractors. Although I am sure that many alternative healthcare providers, including chiropractors, may feel similarly, this project represents only my own theoretical conclusions constructed from my own practice experience."

The book isn't just a collection of personal essays on chiropractic, however. It contains factual and practical information on topics such as how to choose a chiropractor, children and wellness, chiropractic education, subluxations, chiropractic research, etc.

The author's basic premise is that working with -- not against -- the controlling laws of nature is the key to achieving true health for patients. Reizer argues that many of the current objectives of modern allopathic health care are antiquated and disrupt the natural healing tendencies of human physiology.

The Reizers' books have won critical praise from chiropractic readers.

"'Up and Running: Opening a Chiropractic Office' is a refreshingly simple, straight‑forward handbook for a rather intimidating subject," said David B. Koch, D.C., vice president for Professional and International Affairs at Palmer Chiropractic University System. "The Reizers take what so many newly‑minted chiropractors see as a nearly insurmountable obstacle (opening my own practice!) and climb right over it one clearly described step at a time."

Mike Clusserath, D.C., dean of Chiropractic Health Services at Sherman, agreed. "This book cuts to the core issues of starting a practice and is consistent with the principles of chiropractic. Taking care of patients and making care convenient, affordable, and most importantly understandable and keep the graduate from unnecessary worry and wasted time and money."

Both books are available at the "Books of Interest" section of the World Chiropractic Alliance website, www.worldchiropracticalliance.org.