April 2004

Patient ed books reach millions

Each year, doctors of chiropractic purchase millions of dollars worth of patient education brochures and pamphlets. Many of these publications are exceedingly well written, contain helpful information, and look great. Yet, most end up in the garbage can or recycling bucket within a week's time.

On an average day, an individual can end up accumulating a small stack of brochures, flyers, information sheets, newsletters and booklets. They come in the mail, are picked up in the waiting room, handed to them in front of the supermarket, and stuck under the windshield wiper of their car in the parking lot. It's no wonder they toss them with (at best) a cursory glance.

Give that same person a "real" book and they'll read it, keep it, and pass it on. There's a permanence about books that no other written format has, and a mystique you just don't get from a pamphlet. After all, the Beatles didn't sing "I want to be a pamphlet writer" but a "paperback writer!")

That's part of the reason that "Chiropractic First," and "Chiropractic Works!" are the most successful patient education materials ever published. Instead of a "disposable" pamphlet, these two volumes are full‑fledged books ‑‑ 162 pages each in standard paperback book binding. They're available in book stores and through Amazon.com, and normally sell at these retail outlets for $12.95 each.

Yet, they're available to doctors of chiropractic for distribution to patients for as low as $1.97 each (when you purchase 100 copies).

So far, close to 1.5 million copies have been sold and distributed. The result has been that millions of people now understand about the power of chiropractic, and how it can help them lead healthier, happier, subluxation‑free lives. And that's meant larger, more successful practices for the doctors who gave the books out.

"Our first order of 100 'Chiropractic First' books has already produced over 50 new patients for our office," explained Richard DeLisle, D.C.

Jeffrey Swella, D.C., had similar results. "Chiropractic First is truly a must read for new patient education. Within one week of giving this book to patients and new patients, my practice has increased literally 50% and my passion for chiropractic has increased 10 fold," he reported

"Chiropractic First," by Dr. Terry A. Rondberg, president of the World Chiropractic Alliance and publisher of The Chiropractic Journal, explains in lay terms how chiropractic uses the body's own healing power to: optimize health and wellness naturally; avoid unnecessary surgery and dangerous drugs; provide safe, natural childbirth and healthy babies; and extend and improve life.

Chapters cover research and education, chiropractic for children and the elderly, the Wilk case, and much more. It's an ideal introduction to chiropractic that excites readers and convinces them that chiropractic is an effective means of reaching higher levels of health.

"Chiropractic Works!" by Timothy J. Feuling, president of Chiropractic Benefit Services, spotlights more than 200 celebrities, entertainers, and professional and Olympic athletes who have used chiropractic, proving to readers that chiropractic is a totally accepted and often preferred method of health care.

"Chiropractic Works!" ‑‑ now boasting a new cover design ‑‑ also contains documented case histories and personal stories from people all over America who have benefitted from chiropractic. Readers can check the index, look up a specific health problem, and find hundred of testimonials written by actual patients.

"Feuling's book has been an integral part of our offices achieving over 90 new patients a month," says Michael P. Grego, D.C. "(It) has helped us achieve this number of new patients for over six months now. In addition to helping us increase our number of new patients ("Chiropractic Works!") has helped to increase our retention rate dramatically."

Scott Marsh, D.C., adds that the book is, "without a doubt, the single best patient education/referral tool we have found in 17 years. I especially like the index which allows the patient to look up case studies of results with various conditions."

The books have won praise from chiropractic leaders as well as patients.

Mark Victor Hansen, co‑author of the famed "Chicken Soup for the Soul" series, said, "'Chiropractic First' teaches why everyone needs, wants and ultimately loves chiropractic. Totally recommended."

To make the books even more valuable as patient education and practice growth tools, doctors can obtain a special report with their order, explaining five simple steps for using the books to increase referrals and retention.

To order by phone, or request an order form to be faxed to you, call 800/505‑5460. You can also order online through a special secure site.

The first 200 chiropractors who mention this article with their order will receive $10 off an order of 50 books and $15 off every 100 books ordered.