August 2004
'Children's Health Day' program online
When DCs take part in
the World Chiropractic Alliance (WCA) Children's Health Day International,
they aren't left to figure out how to do it by themselves. The
Implementation Manual, developed by the WCA Council on Children's Health,
guides them every step of the way, from the first day of planning to
post‑event wrap‑up.
"The amount of
information doctors receive is incredible," says Joel Miller, DC, chair of
the Council and lead author for the Manual. "We have provided instructions,
forms, sample letters, and week‑by‑week checklists that cover each task. And
the best thing is that these procedures have been used and proven
successful."
Dr. Miller is an
international speaker on chiropractic pediatrics, and has been in private
practice for nearly two decades in Ft. Myers,
Florida, specializing in pediatric
and family care. He's held many community events for children and has nearly
perfected the procedures to follow.
Children's Health Day
International, set for Sept. 18, 2004, allow DCs the opportunity to organize
and hold a community event that provides information on a wide variety of
children's health issues, and showcases the services of DCs and other health
care providers.
Similar events Miller
has held in the past have attracted hundreds of residents, many of whom were
introduced to chiropractic for children for the first time.
"It's sad but true that
many parents won't go to a 'chiropractic‑only' event like an open house,"
Miller explains. "That's why the WCA Children's Health Day International
event offers a broad‑based health care approach, covering many current
issues of concern to parents like ADHD, asthma, vaccinations, backpack
safety, obesity, otitis media and antibiotics. These are the issues they're
reading about in magazines, and they need to get accurate information."
At the event, parents
will learn about chiropractic as a non‑medical way to enhance a child's
health and wellness without drugs.
Doctors who register
for Children's Health Day International will receive complete instructions
and all materials needed to make the day a success for their offices and
community. Included in the program will be all the tools needed to:
*** publicize the
events and get coverage in local newspapers ...
*** attract parents and
children throughout your area ...
*** form alliances with
other health care providers and children's advocates ...
*** win support from
state and local government officials ...
*** plan and hold the
actual event...
*** get additional
post‑event coverage ...
*** position yourself
as a children's health "expert" in your community ...
*** convince parents of
the benefits of chiropractic for children ‑‑ and add dozens of new patients!
In addition, the Manual
includes instructions on holding a successful screening and a pediatrics
health history form.
The WCA Children's
Health Day International will be held twice each year, on September 18 and
May 14. Doctors must register for each event separately.
For more information,
visit the
WCA
Council on Children's Health, or e‑mail
Dr. Joel Miller.
********
