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The Chiropractic Journal

A publication of the World Chiropractic Alliance

 

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December 2004

Singer releases CA training system

David Singer Enterprises, a management firm for natural health care professionals, has released a CA training system entitled "Lessons In CA Excellence: Public Relations CA Training!"

According to Dr. Singer, the system "will completely train your PRCA to competently generate a flow of new patients so the doctor can focus solely on treating patients."

"Lessons In CA Excellence: Public Relations CA Training" includes educating employees about natural health care, then trains the CA on establishing channels for generating new patients and referrals; shows the CA how to set up in‑office workshops; how to ensure the workshops are well attended; how to schedule patients for initial visits, how to develop venues for outside workshops in businesses, night schools, retail stores and hospitals; how to create effective newspaper ads, mailings, confirmation and thank you letters; as well as other successful public relations activities.

The system includes four audio CDs and a five‑chapter manual which provides a detailed training course for CAs to follow. The manual also includes sample forms and quizzes to test staff on each aspect of the practice so they become fully competent CAs. The tape series and manual retails for $299 and comes with a 30‑day money back guarantee.

For further information, call Ricky at David Singer Enterprises, 1130 Cleveland St., Suite 210, Clearwater, FL 33755; 1‑800‑326‑1797, Fax: 727‑449‑1353; e‑mail: success@davidsingerenterprises.com; website: www.davidsingerenterprises.com.

 

 

 

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