January 2004

2X+1 Mastermind at '04 WCA Summit

Dr. Palermo to offer 'Practice AND Life Growth Strategies,' free

Tony Palermo, D.C., and select Senior Members of the 2X+1 Chiropractic Mastermind program have agreed to share their most powerful practice and life growth strategies exclusively with participants in the World Chiropractic Alliance International Summit 2004, scheduled for April 29‑May 1 in Washington, D.C.

Although the 2X+1 program recently reached capacity level, prompting its leaders to close enrollment, they field hundreds of requests each month from doctors who have heard about the group and are eager to join.

"2X+1 is a 'by‑invitation‑only' group," explains Dr. Palermo. "It started four years ago when an elite group of the world's most successful chiropractors began meeting privately with one purpose in mind: To completely revolutionize their practices, their personal lives, and the chiropractic profession. After 48 months of intense, laser‑like focus, what they discovered is perhaps the most powerful system ever devised for building a super‑profitable practice in record time ‑‑ while taking more time off and enjoying life more than ever before."

During the WCA Summit program, Palermo will guide attendees through some of the fundamental principles that contribute to the profound results 2X +1 members achieve daily.

The presentation will explain why, although there is no one right way to build a practice, there IS a right way for each individual D.C. Palermo will lead doctors through the system for identifying the best way to build an ideal practice and create an ideal lifestyle.

"The true purpose of practice is to create and fund the ideal lifestyle," Palermo explains. "So the doctor's personal life is primary and his or her practice is secondary. When they 'get' this at the deepest level, their degree of service to their practice members and the profession will skyrocket."

Palermo and his team will take doctors step‑by‑step through their "SuccessMap" system ‑‑ the key to attracting new patients and increasing income in record time.

"There is an 'Ultimate Adjustment' NEVER taught in chiropractic school, and known only to a handful of doctors anywhere in the world," Palermo says. "Doctors will discover exactly how to do it and why it's the most powerful adjustment they can give. By the time they walk out of the session, they'll be able to perform this adjustment anytime, anyplace, on anyone ‑‑ including themselves. Adding this component to a practice will produce incredible immediate results."

Although all chiropractors have a desire to serve others, many are uneasy about serving themselves. The 2X+1 System teaches them how to serve themselves, without shortchanging patients. The leaders and members of 2X+1 have found that the right type of "healthy selfishness" is key to multiplying one's ability to serve others.

Yet, they say that after years of research, they determined there is only one proper way to do this that allows doctors to create the practice and personal life of their dreams while simultaneously serving others at the highest possible level ‑‑ and living in harmony with the natural laws of the universe.

Palermo notes, "This is an extremely powerful body of knowledge that will only be revealed to the doctors at the 2X+1 Private Session available to attendees of the 2004 International Summit in Washington, D.C.

Palermo has been serving the profession for years. He has run two highly‑successful 100% cash‑ and referral‑only practices, his current practice providing him and his family with an incredible lifestyle while requiring him to work just 8‑10 hours per week, with no associates and no staff. He says the key to this remarkable success is the systems he developed during the past 14 years, systems he'll share with WCA Summit attendees during this intensive one‑day session.

"When chiropractors walk out of the Summit, they'll have in hand the complete systems necessary for building a 100% cash‑, referral‑ and members‑only practice," he promises. "And they'll be able to implement them in less than one hour per week!"

During the presentation, Palermo will present the five "2X+1 Core Referral Strategies," designed to have patients referring dozens of ideal practice members each week. These are the same strategies he uses to run his successful referral‑based practice today.

Doctors will also be introduced to Palermo's new 21st Century Report of Findings. "In the past two years, the world has experienced more change than in the past 50, and this change is only accelerating," he explains. "Unfortunately, most doctors are still using the same types of ROF that they used in 1999 or before. By using the principles of 'The 21st Century Report of Findings' that the leaders of 2X+1 will reveal, doctors can tap into the power of change."

After the seminar, participants will receive their own 21st Century Report of Findings form, customized specifically for them and ready to use the day they return to their offices. "Finally having an ROF that will almost automatically enroll patients in the long‑term vision of a doctor's practice and the chiropractic lifestyle, with virtually no work on his or her part, is an invaluable tool," Palermo says.

The program will be highly interactive, he adds.

"I fully expect doctors to actively participate, both soaking up wisdom and sharing their own. Attendees will also be required to actively implement the best strategies they discover when they return to their offices on Monday morning. This is not a 'rah‑rah' session. When the doors close on Friday morning, we'll roll up our sleeves and work hard. Consider this hands‑on coaching at its best."

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The registration fee for the 2004 WCA International Summit is just $285, which includes one practicing D.C. and an unlimited number of non‑D.C. guests (family, staff, etc.). The WCA will apply for continuing education credit and post the states approving such credit on the Summit website. In past years, Summit presentations have been approved for 16 credits in most states. An additional fee of $50 for the processing of CE credit can be paid at the door.

When they register, doctors will specify which of the five Friday programs they choose to attend. Registrants may attend all Thursday and Saturday events as well, including a first‑ever Joint Legislative Day involving the WCA, International Chiropractors Association and Federation of Straight Chiropractors and Organizations.

Saturday presenters include many of the most popular speakers in the profession, celebrating the art, science and philosophy of chiropractic. Among those scheduled: Drs. Eric Plasker, Tony Palermo, Christopher Kent, David Jackson, Matthew McCoy and Patrick Gentempo. Dr. Terry Rondberg will close the Summit with a special address.

Doctors may register by calling the WCA at 800/347 1011 or online at www.worldchiropracticalliance.org/summit04