Posters turn screenings into patient magnets

Have you ever set up a screening booth at a community event and sat there while people walked by as though you and your booth were invisible? If so, then you know exactly how Dan Fleishman, DC, felt during a Home Show that attracted people from all over the greater Los Angeles area ‑‑ and few bothered to even take a second look at his booth.

He was frustrated and puzzled. He'd brought several popular chiropractic posters, plenty of information, and even a glitzy Metrocom media presentation. He was eager to demonstrate chiropractic and explain its benefit ‑‑ all for free.

People milled around the show, grabbing brochures for big screen TVs and watching demonstrations of Ginzu knives. But they ignored him. After sitting idle for the first day, he vowed he'd make things happen the following day.

Next morning, before the show opened, he tore down the old posters and put up prototypes of a new poster series he'd been working on. Gone were the typical pictures of spines and vertebrae. Gone were the old images and the boring text.

Minutes after the doors opened, people began to walk by his booth. They paused, did a double take, and came over to get a better look.

They had to find out what chiropractic had to do with a Hollywood Walk of Fame star? Why in the world was he displaying a picture of a tombstone? Was that an actual full‑spine x‑ray? What kind of chiropractic booth was this, anyway?

People stopped to look at the posters ... and stayed to ask questions and be screened.

The Home Show was a success, the first of many for Dr. Fleishman. Afterwards, he used the posters at spinal screenings all over town and even put them in his office window to attract passersby.

Before long, other doctors were asking him where they could obtain the posters. Today, hundreds of DCs around the world use the posters, which transform spinal screenings into "patient magnets."

One convert to the new posters credits them with a significant increase in patient volume.

"In previous spinal screenings, I had used posters from a well‑known chiropractic educational company," reported David Ellis, DC. "The problem was that no one seemed to notice them. However, the first time I used the spinal screening posters, I noticed that people would stop to read them. It gave us an opportunity to invite them into our booth for a screening. We got 16 new patients at that screening!"

Bill Janeshak, DC, had a similar experience. He said that many people initially say 'no' to the invitation for a screening, then read the posters and change their minds. "Many of these people have become 'good' chiropractic patients," he explained. "If it hadn't been for (these posters) they may have been lost to chiropractic forever."

One of the most popular posters in the series is the "Spinal Screening" poster, which relates areas of the spine with a wide variety of health conditions. The poster is larger than the others in the series, measuring 24" x 36" for easier viewing at a booth (the others measure 19" x 24").

Posters sell for $35 per poster (except for the larger format "Spinal Screening" poster, which sells for $55). A $10 shipping and handling change is added for orders up to three posters. To order, doctors can call 800‑505‑5460 or e‑mail tfeuling@san.rr.com.

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Posters turn screenings into patient magnets