June 2004

Book by WCA Board member called 'amazing'

If there were such a thing as a chiropractic "best‑seller list," the new book written by J. Zimmerman, DC, a member of the World Chiropractic Alliance International Board of Directors, would be rising to the top of the charts.

"The Working Chiropractor's 4‑Part Course" To fulfill its promise to help doctors build a booming practice in 24 easy steps, the book provides step‑by‑step instructions on such topics as:

***  Giving a Report of Findings

***  Marketing Your Practice

***  Community Outreach

***  Building Your Practice From Above, Down & Inside Out

The book also contains forms, examples and samples.

The easy‑to‑read volume is filled with humor that sets it apart from so many of the dry texts on the market today. The Course is based on solid patient education procedures and an internal and external marketing program that can be implemented at little or no cost.

Dr. Zimmerman notes that the procedures have been tested over time and proven to be effective, ethical ways to build a chiropractic practice.

"No more struggling or stagnation," he explains. "No more expensive programs to implement, or tedious marketing campaigns to endure. Whether you're a brand new doctor or a long‑time practitioner, you'll benefit from this valuable information."

Zimmerman is a 1988 graduate of Life University and lectures internationally on his chiropractic educational procedures and continues to develop new and exciting ways to teach his patients the benefits of a healthy chiropractic lifestyle.

Doctors around the world have been quick to praise the book.

Dr. Tony Palermo, head of 2X+1 Chiropractic Mastermind and popular chiropractic speaker, urged doctors to use the book.

"This amazing volume contains a comprehensive 'easy as pie' recipe for success in today's chiropractic practice. Your staff, your practice members, your community and YOU will advance lesson by lesson into the world of exceptional patient education," said Dr. Palermo. "Buy, read and own Dr. Zimmerman's knowledge and consciousness and please put it into action... there are minds and bodies starving for this information!"

Tammy Verlaan, DC, admitted: "For those of us who want to reach our communities, it can sometimes be a little daunting. Now that I have the tried and tested tools to go out and do this, it makes it all seem so easy. I would highly recommend this book to all chiropractors and chiropractic assistants."

Adding to the applause was Timothy Feuling, president of Chiropractic Benefit Services.

"I consistently hear chiropractors in search of ways to grow their practice, to increase their patient flow, to make more money," stated Feuling. "I can't emphasize the importance of having coaches in your business. Now you can buy this book, in addition to the coaching you get ‑‑ and pick up a plethora of very creative ways to build your practice and your income at the same time."

Even patients have voiced their approval of the book.

"I am not a chiropractor or involved in chiropractic in any way," Mike Binnetti told Zimmerman. "I saw your book advertised on your website, so I bought it. I thought it would be a book about gimmicks and tricks to make money at the expense of patients. Well, let me tell you, nothing like that at all was in this book. It was honest and ethical. More importantly it taught me about what chiropractic really is. I am now under chiropractic care. Thank you."

The book, which lists for $59.99, is available for a limited time for $39.95 (plus $5 shipping and handling to U.S. addresses; $10 to non‑U.S. addresses). Doctors can order by calling 800‑505‑5460 or faxing their name, address, phone number, credit card number and expiration date to 858‑350‑3747.