May 2004

Real heroes are real truth tellers

by Dr. Ben Lerner with Dr. Greg Loman

The world is yearning for heroes. People are dying, literally, for someone to step up to the plate and fulfill this badly needed role. As a father of two young children, it's come to my attention lately that it's my duty to become their hero. I see it in their eyes that they're searching for a role model to lead them into the arena of life.

It's my duty (and privilege) to show them right from wrong. If I do my appointed job, they'll relate to everyone with love, honor and humility. My children will learn how to treat people properly, have discipline and become committed, loving, productive people in society (and, hopefully, chiropractors).

When I was a child, one of my heroes was my baseball coach. He not only taught me how to become a very competitive and competent pitcher, he showed me how to be a gentleman, on and off the field. My coach showed me how to win and lose with dignity. This man was my hero in baseball and life and he was a hero for thousand of others.

In a recent article called, "Death By Medicine," by the Life Extension Foundation (www.lef.org), the medical doctors, naturopath, and Ph.D who wrote it have now proven that medicine has risen from its #3 ranking to become the #1 killer in the United States. As a result of our health care system and our thinking, our planet is the sickest it's ever been. We need heroes, like the medical doctors willing to write this article, now more than ever. Heroes with the answer to living a more abundant life and living it freer from sickness and disease.

Over the years, many DCs have come to our offices wondering how we see more than 1,000 visits per week, many not believing that it's happening. The number one question we get is how do you get so many new patients? The answer is simple: tell the truth. Tell the real truth about chiropractic, about how medicine fails, and why people need to completely change the way they think about health.

If you want 100 new patients per month, you need to set in place a very specific education process in your office and patients will bring in the community. The first three visits in a chiropractic office are the most important. If not done correctly, patients won't stay, they won't bring their families, and they will not refer. There are no gimmicks to creating a 100 new patient month. With proper planning and realizing that you need to become a champion of the people, a hero who changes lives, it will simply start to happen.

Become your patients' hero for a lifetime by telling them the truth about chiropractic.