May 2004

Are you brainwashing yourself to success?

by Dr. Kevin Pallis and Dr. Ed Plentz

If you're not, society is invisibly brainwashing you to be mediocre in everything you do, including being a wellness chiropractor.

While brainwashing to many seems like such a harsh term, upon examining the mechanism for successful (or failure) behavior, it becomes an appropriate description. Your subconscious mind, not your conscious mind, determines your behavior. Your subconscious mind is invisible to most people, therefore it's not well understood by the masses. Your subconscious mind, not your number of degrees, amount of training, or class rank, determines your success or failure.

Your subconscious mind contains all your past experiences and beliefs that were forced upon you when you were small: Money's dirty, the world's a dangerous place, chiropractic is for back pain only. Add the thousands of beliefs and experiences that were thrust upon you, with or without your permission, and there you have it, you've been brainwashed. With or without knowing it, you're playing these pre recorded messages over and over.

These beliefs can be seen like a problem with the hard drive in your computer. Whatever kind of software you put in, you won't be as successful as you should be because of the problem with your hard drive.

You will be a less than successful carpenter, executive, father, mother, etc. and, yes, chiropractor. The problem is, your subconscious mind (with all of your flawed personal history and experiences) taints everything you do for the rest of your life, unless you know one crucial concept: you can change or modify your subconscious.

So, being successful centers around changing your subconscious programming if it's programmed for lack of success, and feeding it if it's programmed for success.

How do you know if you were brainwashed for success or failure? Look at your practice stats. Do they reflect who you are, or who you want to be? One of the cornerstones of Renaissance philosophy is a concept called congruency. To attain congruency, what you believe (subconscious programming, not conscious programming) must be consistent with what you want.

For example, if you graduated from a school that didn't teach you about VSC and family wellness, you have four years of beliefs of allopathic training on your hard drive. No matter how many weekend seminars you attend, no matter how many practice gurus you employ, big time success still eludes you because your belief systems are not congruent with what you want (family wellness).

Remember, congruency has nothing to do with right or wrong. Either your subconscious beliefs will help you reach your goal, or they will serve as an invisible anchor weighing you down and leading to frustration and burnout every time.

Let's look at two DCs sitting next to each other at chiropractic college. They're about the same intelligence, studied the same books, had the same instructors. Yet, their success in practice will be miles apart depending on their subconscious programming.

DC number one is struggling at just keeping his doors open. DC number two is having the time of her life. Practice is fun and rewarding, and the identity of chiropractic is being communicated to everyone in her community.

Most people will say for DC number two that it's luck, insurance coverage, or that this DC's town is pro chiropractic. How can it be? They graduated from the same school, had the same training. It comes down to how they were "brainwashed" earlier in life. Oh yes, and by the way, they practice in the same town.

Some more examples? Ask smokers why they smoke. They'll say they don't know, or offer a weak explanation. Ask out of shape people why they don't exercise. They'll claim they don't have the time, money, will power, etc. Have you ever seen otherwise "normal" people go ballistic if someone just looks at them a certain way? They snap and ask what you're looking at. You can be guaranteed that in their past, someone looked at them like that and made them feel bad about themselves.

Your subconscious programming, when it's congruent with the type of practice you have, makes you successful, automatically. Everything you touch turns to gold. If you've never smoked, and in your subconscious smoking is registered as "bad," you need no conscious effort or willpower not to smoke. However, if you have smoked, every time you smell a cigarette you'll crave one until you "brainwash"/reprogram your subconscious for cessation of smoking. How about losing weight? Same thing. You must subconsciously brainwash yourself to eat for nourishment, not pleasure.

You needn't work harder or longer hours, for when you continuously brainwash or program your subconscious for success, your practice grows freely. Before you know it, you've got the flow and you're in the zone.

(A complete system of practice based on science and philosophy working on the doctor from the inside out, The New Renaissance is the next generation of office procedures and patient education for today's chiropractor who wants to implement the chiropractic mindset of success. The new Mentor IV Practice Development Program takes 24 years of the pioneering experience of Renaissance procedures and combines it with the practical daily activities of doctors in the field. To learn more about The New Renaissance, contact The New Renaissance World Headquarters at 800-525‑3879.)