WCA press releases tops "hits" list

Two more recent World Chiropractic Alliance (WCA) press releases ‑‑ on chiropractic research and Children's Health Day International ‑‑ have ranked in the top 10 of the Newswise Medical News "hit list," above releases from the British Medical Journal, University of California and many others. The "hits" are the number of times the stories were accessed by reporters.

The research story ‑‑ about chiropractic and MS and Parkinson's Disease ‑‑ was accessed 1,482 times, making it the most frequently accessed story on the service for the month of August. In that month, 231 press releases were distributed on the medical news section of Newswire, which is used by almost all major medical journals, hospitals, research institutes, colleges, organizations, etc. More than 2,000 journalists are registered at Newswise, including representatives from all the major wire services and many large newspapers and broadcast news agencies.

The Children's Health Day International release, announcing the WCA event, drew 956 "hits," making the World Chiropractic Alliance the only organization to have two stories on the top hit list.

This isn't the first time WCA press releases have made the Newswise "top hits" chart. In February, a report on the research into chiropractic and fertility made the list,  as did the press release on the JVSR review of chiropractic efforts at 9‑11 rescue sites in June.

The press releases have generated millions of dollars worth of positive publicity throughout the world, since the wire service feeds numerous Internet web news services, such as Google and Yahoo. In addition, the stories have been picked up by major newspapers and television news shows.