September 2004

Book on neck pain to be released

A soon‑to‑be‑published book by Peter Fernandez, DC, tackles a topic that affects millions of people throughout the world: neck pain. In what he says is "destined to be the most authoritative book in chiropractic history on self‑care of the neck," he provides detailed and comprehensive self‑care advice from hundreds of doctors of chiropractic who specialize in the cervical spine.

The book, "Neck Pain, Neck Pain ‑‑ You Don't Want It, You Don't Need It" will contain more than 200 professional illustrations and is written for both current and prospective patients.

Dr. Fernandez has structured the book to allow individual doctors to become "contributing authors," thereby positioning themselves as "neck specialists" in their communities. A "doctor locator" section in the book contains a listing, with contact information, of all the contributing authors, making the volume a source of referrals as well as of information.

The book also will include descriptions of recommended neck health products, which doctors can order through their offices. "Contributing authors will be able to easily process these requests and earn income on the sale of these products with no inventory, no advertising, no selling and no shipping hassles," Fernandez explained.

Although the book is not yet available for review, Terry A. Rondberg, DC, president of the World Chiropractic Alliance, said he's confident it will make a significant and positive impact on practice volume.

"I've had a professional relationship with Dr. Fernandez for nearly two decades," he noted. "I'm familiar with his ability to help doctors achieve their goals, and I wouldn't hesitate to put his book on my 'book read' list, sight unseen. And, I'm sure those DCs who sign up as contributing authors will reap tremendous benefits from their involvement."

For more information on the book, contact Dr. Fernandez at 800‑882‑4476 or by e‑mail at DrPete@DrFernandez.com.

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