December 2005

Chiropractic books hit new milestone

Two million sold as DCs spread word about the power of adjustments

Never before in the history of chiropractic has a book achieved the level of phenomenal success experienced by "Chiropractic First," and "Chiropractic Works!" In all, more than two million copies of these two incredibly effective patient education books have been sold and distributed around the world.

Unlike brochures, pamphlets and other "throw about" patient education materials, these books are kept or passed on to other, meaning a readership of four or five ‑‑ or more ‑‑ people per book! That means that probably close to TEN MILLION people have been introduced to the power of chiropractic, and know that it can help them lead healthier, happier, subluxation‑free lives.

TEN MILLION new prospective patients.... and many of them have made appointments with the doctors who originally distributed the book (since they are usually stamped with the doctor's office address and phone number).

"Our first order of 100 'Chiropractic First' books has produced over 50 new patients for our office," explained Richard DeLisle, DC.

Jeffrey Swella, DC, had similar results. "Chiropractic First is truly a must read for new patient education. Within one week of giving this book to patients and new patients, my practice has increased literally 50% and my passion for chiropractic has increased 10 fold," he reported.

Many other chiropractors report similar results and regularly buy cases of the book to place all over their city: in schools, libraries, restaurants, gyms, health food stores, smoothie bars, etc. Since it's a full size paperback book, with a cover price of $12.95, most people grab a copy wherever they're being distributed.

"(This) book has been an integral part of our offices achieving over 90 new patients a month," says Michael P. Grego, DC. "(It) has helped us achieve this number of new patients for over six months now. In addition to helping us increase our number of new patients ('Chiropractic Works!') has helped to increase our retention rate dramatically."

Scott Marsh, DC, adds that the book is, "without a doubt, the single best patient education/referral tool we have found in 17 years. I especially like the index which allows the patient to look up case studies of results with various conditions."

"Wow! What an outstanding book! 'Chiropractic First' is one of the best books written on chiropractic for the patient. It is simple, easy to understand and strong in philosophy. What a powerful referral tool. I have received over 50 new patients from my first order," said Dr. Lynn Sullivan, another fan of the book.

The book has also been extremely effectiveness in increasing referrals from current patients, as noted by Dr. George Buckler "In the last year I have ordered over 1000 'Chiropractic First' books," he reported. "After every new patient exam, I make sure this is one item in their hand to use for going home and explaining chiropractic to family and friends. This leads into a referral."

Timothy J. Feuling, president of Chiropractic Benefit Services and the author of "Chiropractic Works!" explained that it's possible to literally double the size of a chiropractic practice through consistent use of the books.

"If every one of those patients was properly educated and possessed a passion for the power of chiropractic, and they all referred at least 1 friend/family member, you would instantly double your practice and experience a 100% increase in your annual income without doing any outside marketing or screenings! This is a very conservative estimate regarding new patient referrals," he said.

"Chiropractic First," by Terry A. Rondberg, DC, president of the World Chiropractic Alliance and publisher of The Chiropractic Journal explains in lay terms how chiropractic uses the body's own healing power to: optimize health and wellness naturally; avoid unnecessary surgery and dangerous drugs; provide safe, natural childbirth and healthy babies; and extend and improve life.

Chapters cover research and education, chiropractic for children and the elderly, the Wilk case, and much more. It's an ideal introduction to chiropractic that excites readers and convinces them that chiropractic is an effective means of reaching higher levels of health.

"Chiropractic Works!" by Timothy J. Feuling, president of Chiropractic Benefit Services, spotlights more than 200 celebrities, entertainers, and professional and Olympic athletes who have used chiropractic, proving to readers that chiropractic is a totally accepted and often preferred method of health care.

"Chiropractic Works!" also contains documented case histories and personal stories from people all over America who have benefitted from chiropractic. Readers can check the index, look up a specific health problem, and find hundred of testimonials written by actual patients.

The books have won praise from chiropractic leaders as well as doctors.

Mark Victor Hansen, co‑author of the famed "Chicken Soup for the Soul" series, said, "'Chiropractic First' teaches why everyone needs, wants and ultimately loves chiropractic. Totally recommended."

To make the books even more valuable as patient education and practice growth tools, doctors can obtain a special report with their order, explaining five simple steps for using the books to increase referrals and retention.

The books sell for $172.85, plus shipping and handling, per case of 50, which works out to only $3.00/book. When ordering two or more cases, the cost drops to $122.85 per case ($2.00/book plus shipping/handling). To order by phone call 800‑505‑5460. You can also order online at www.worldchiropracticalliance.org.