August 2006

Patient Media offers crash course for CAs

Chiropractic For Assistants is a one‑hour seminar about chiropractic written and produced by William Esteb of Patient Media, Inc. The new staff‑training CD covers essential topics to help new staff members more quickly grasp basic chiropractic principles.

"Most chiropractic assistants receive little if any chiropractic education," observes Esteb. "Thrust into a new job, they often get overwhelmed by the computer, the comings and goings of patients and the desire to master the procedures. Without a deeper understanding of chiropractic they aren't effective advocates for the practice."

This one‑hour program covers chiropractic terms, basic anatomy and physiology, how and why chiropractic works, types of care, creating referral opportunities, answering questions, patient confidentiality and other essential topics.

Each team member's comprehension can be tested by having him or her take an online test (www.patientmedia.com/ca)

Chiropractic For Assistants is available from Patient Media, Inc. for $95 (plus shipping) at www.patientmedia.com or by calling (800) 486‑2337 and comes with a 30‑day money back guarantee.