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The Chiropractic Journal

A publication of the World Chiropractic Alliance

 

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December 2006

Buying group helps DCs save money on all purchases

submitted by Chiropractors Buying Group (CBG)

Started by a chiropractor for chiropractors, Chiropractors Buying Group (CBG) is an idea that has come of age.

Are you tired of paying top dollar for items you purchase for your office? Would you like to receive up to 70% off on products and services you currently use in your office everyday? Would you like to have the buying strength of 4000+ fellow chiropractors? If you answered YES to any or all of the above questions, then CBG is for you!

In 2004, Ron Oberstein, DC, a practicing chiropractor from San Diego, co‑founded CBG, a company strictly designed to bring high quality, low priced products and services to the chiropractic profession.

When asked why he started a buying group, Dr. Oberstein explains: "First off, buying groups have been around since the start of business. The concept is simple: put together a large number of buyers (such as chiropractors), who have a history of buying products, from office supplies to X‑ray products and everything in between, and create a demand for their business!! As professionals, the spending and buying power that we as DCs have is incredible. Companies want our business, they need our business, and what CBG has done is negotiate contracts with our vendors and suppliers to offer the lowest prices for our members."

He added: "Realizing the potential they have with our large membership base, these vendors are willing to take care of our members to gain their business and respect. Essentially, we have created a win‑win situation, where the members win from low prices, great products and added values, and the vendors win from the volume of chiropractors in our group. Most other large professions and organizations, such as medicine, pharmacies, and even the hospital world are utilizing buying groups for their purchasing. What CBG has done is level the playing field for chiropractic when it comes to lowering prices and saving money, and our members are thrilled!"

How does CBG work? It's really quite simple. When doctors become CBG members, they have direct access to our CBG vendors as well as CBG Plus and Chiropractors Preferred products.

Since CBG has already negotiated the member discount, all CBG members have to do is identify themselves as a CBG Member, and they get the CBG membership reduced pricing.

CBG also has member representatives available Monday through Friday to help with any purchase or questions, and support our members in any way possible. Shopping has just become easy again, and saving money means it also is fun.

CBG vendors range from chiropractic‑specific companies such as table manufacturers and X‑ray suppliers, to national companies like Staples Office Supplies, Fed‑Ex Kinkos, and HP computers.

Each CBG vendor, whether large or boutique, is committed to giving each CBG Member the best service and pricing. CBG Members know their vendors are looking out for them, and want to establish a long‑term relationship for continuous transactions.

In today's buying market, it is assuring to know that someone is looking out for your best interest. CBG is precisely that someone when it comes to buying products and saving money for your office and yourself

CBG is chiropractors working for chiropractors. Every time a new chiropractor joins CBG, he or she supports all other members by adding strength in numbers. As its membership grows, CBG becomes that much more powerful when negotiating contracts with its vendors and prices with manufacturers.

Along with power comes the ability to attract even more vendors. Currently, CBG is bringing on up to 15 new vendors a month. Because of its dramatic growth numbers and business model, vendors and suppliers are now seeking out CBG to apply for the rights to sell to its membership. Being in demand brings respect, and respect brings lower prices and quality service.

For the first time, chiropractors have been given the respect they deserve as consumers in the marketplace. No longer will they be the victims of overpriced, overvalued products and services. With a voice, a history of buying power, and a vehicle called CBG, chiropractors have now stepped into the world of respect, credibility, and purchasing power.

If you are not one of the 4000+ CBG Members, becoming a member is fast and easy! The three ways to join CBG and receive your FREE MEMBERSHIP are to call CBG at 800‑649‑0899 to apply by phone; go to www.cbgsave.com and register online; or download an application from the CBG website and fax it to 248‑307‑0706.

Buying has just become fun again, and when you buy the CBG way, saving money is the bottom line. The CBG motto says it all: "All for Less." Become a member of CBG and join the thousands of chiropractors who are already experiencing tremendous savings. You too can have the buying power with CBG!!

 

 

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