December 2006

FCP ads feature Ms. Fitness USA

The Foundation for Chiropractic Progress (FCP) a not‑for‑profit organization dedicated to increasing public awareness of benefits of chiropractic, announced an overwhelming positive response to the initial run of its year‑long educational advertorial campaign in major national publications including Newsweek, U.S.News and World Report, Sports Illustrated and Business Week.

Center to this campaign is a full‑page advertorial featuring spokesperson Sarah Harding, two‑time winner of the Ms. Fitness USA title, sharing her positive experience with chiropractic care.

"Sarah Harding is ideal for this position, having earned the title Ms. Fitness USA partially the result of a dynamic fitness routine which showcased her physical strength, flexibility and endurance," said Kent Greenawalt, president of the Foundation. "But, there is more to Sarah. She is an All American Honors graduate of Stanford University with an undergraduate degree in East Asian Studies and a Master's Degree in Communication."

At Stanford, Harding earned All American honors on floor exercise, scored a perfect "10," and will forever share the school record on the floor. Her entertainment career includes principal choreographer, dancer and acrobat at several theme parks worldwide. In 2003, she joined a highly successful acrobatic troupe in Las Vegas, NV where she performs high falls, acrobatic acting, and stunt work in two shows nightly for nearly 2,000 people per show.

Chiropractic has always played an important role in Harding's life. "Chiropractic allowed me to pursue gymnastics," she said. "Even at an early age, it enabled me to lead an active life style. Chiropractic literally changed my life. If you're looking to make wellness a part of your life, Chiropractic is a great place to start. I am pleased to be part of a campaign that demonstrates the value of this great profession."

Greenawalt looks forward to a long association between the Foundation and Harding. "Sarah is a woman for all seasons, combining beauty, athleticism and intelligence. I can't think of anyone better to articulate the benefits of chiropractic care."