May 2006

Company Profile

The guy they call 'the BJ of 21st‑century chiropractic marketing'

Submitted by In8 Steps Marketing

Is it possible there are secrets of highly successful chiropractic marketing created many years ago by BJ Palmer that are forgotten today? If BJ was still with us, how do you think he'd feel about the marketing materials you're putting out in your community?

Tim Paulson is president of In8 Steps Marketing. While he's not a chiropractor, he is a "Madison Avenue‑caliber marketing expert" and a chiropractic fanatic who's focused on taking chiropractic to an entirely new level of success.

Tony Palermo, DC, a past CEO of  the World chiropractic Alliance refers to him as "the BJ of the 21st century" and adds, "Tim Paulson's the heavyweight champion of chiropractic marketing!"

"I love everything about chiropractic" says Paulson. "I think it's one of the coolest, most incredible things on the planet, and I've felt this way since I was a kid. I believe BJ Palmer was a marketing genius whose marketing 'secret code' needed to be re‑discovered for the benefit of chiropractors today. And I cracked his code."

Before helping chiropractors develop the practices of their dreams, Paulson helped the famous Hair Club for Men grow from eight offices to a whopping 69 offices. He became vice president of the company and was integral to its meteoric growth. (Paulson served as VP to Sy Sperling, famous for his tag line, "I'm not only the Hair Club president, I'm also a client.")

Tim Paulson's great love and passion for chiropractic and his demonstrated marketing skills (he's been in the field for more than two decades) came together four years ago when he began helping DCs the world over develop more successful practices.

"I was absolutely amazed at how poor chiropractic marketing was when I began to pay close attention to it in the late '90s," Paulson states. "I saw a huge need to jump into the profession with both feet to help chiropractors create the practices of their dreams through the world's most powerful chiropractic marketing."

Several years ago, Paulson traveled to the chiropractic archives in Davenport to study BJ's life up close. It was while spending time culling through what he calls 'BJ's personal marketing archives' that he recognized the developer's marketing brilliance.

"I was so excited to find out that the archives housed some of the best marketing materials ever created for the profession, created right from BJ's pen and typewriter," says Paulson. "Most DCs don't realize some of the most powerful chiropractic marketing ever created was done 80+ years ago, but has long been forgotten. A great amount of it was discovered years ago in an old abandoned elevator shaft on the Palmer campus and it's now in the archives."

Paulson's experience and keen marketing eye enabled him to identify 24 elements of what he coined, "BJ's Secret Code" for hugely successful marketing. The "Code" includes elements BJ employed to create profit explosions in chiropractic in the early days. Over the years, chiropractic has largely forgotten the things BJ did so effectively. Paulson's tireless efforts paid off. He cracked BJ's code.

In order to determine what will be most effective in today's competitive marketing arena, one needs to look at the past and identify what worked best years ago, Paulson explains. "Some of the greatest marketing ever done, not just in chiropractic but in marketing in general, was done over 80 years ago," he states.

"There's no reason to reinvent the wheel in creating outrageously successful practice building tools. We just need to go back and learn from what BJ created through much trial and error, and apply his 'secret code' to create the most effective marketing possible today." Paulson adds, "It's sad because in most of today's chiropractic marketing, 17 of the 24 elements of 'BJ's Secret Code' are missing. Imagine that! It's no wonder most chiropractic marketing today fails to bring the desired results."

Paulson understands what's been missing and has the dedication to chiropractic and the marketing skills and tools to generate success.

"It isn't that people aren't ready to respond to the great message of chiropractic," he says. "The profession is just 'fishing with cruddy bait' by not advancing the most compelling and powerful messages available, which I now provide to the profession."

(Tim Paulson has created marketing programs that are being utilized with great success by chiropractors all over the world. His programs incorporate "BJ's secret code," coupled with decades of his own marketing experience. His new program, "The In8 Steps Profit Explosion System for Chiropractors" can be previewed through a free CD offered online by In8 Steps Marketing. Request a free CD titled, "The In8 Steps Profit Explosion System for Chiropractors...FINALLY Revealed" by going to www.In8steps.com. Or, request it by calling the company's 24‑hour free recorded message at 800‑436‑1637, ext. 8609.)