May 2006

RCS doctor makes TV news

NBC affiliate Channel 34 in Binghamton, NY, spotlighted an Endwell, NY chiropractor taking part in the RCS (Research & Clinical Science) quality‑of‑life wellness study.

Joseph McAulliffe, DC, was featured on the local news segment of the program after distributing press releases about his role as an RCS Authorized Clinical Investigator.

News anchor Demetra Ganias introduced the segment and explained the basics of the research program, including the fact that volunteers get a free chiropractic exam and evaluation, and need to complete an on‑line questionnaire about their health history and how they feel about their physical, emotional, and mental wellness.

"Volunteers will then get a Vitality Wellness Index number to show how they stack up against others including people who go to chiropractors," Ganias explained, adding that "McAulliffe believes the study will give concrete evidence that chiropractic care has endless benefits for people."

The news item also featured comments from McAuliffe, whose name was prominently displayed on the screen. He told viewers that chiropractors "observe all types of improvements everyday in our practices. We see people with asthmatic conditions improve, people better manage their stress, things like hypertension and other stress related problems that improve under chiropractic care regardless if they have back pain or neck pain, any of the things people traditionally think of us for."

Granias ended the segment by giving McAulliffe's office address and phone number.         

"This is great publicity for the RCS program, and for chiropractic as a whole," stated David A. Jackson, DC, who serves as the private‑sector research company's CEO. He noted that all RCS Authorized Clinical Investigators are provided with sample press releases and instructions on how to inform the local media of their involvement in the program. "The impact this can have on a doctor's status and practice growth is incredible," he noted. "It not only helps generate volunteers for the research program, but also increases general awareness of the doctor's dedication to scientific, evidence‑based care."

Click here to WATCH THE VIDEO of the news broadcast!