October 2006

Have you RPM'd your practice lately?

by Dr. Mike Reid

Ever asked yourself why some doctors have an incredibly busy practice, while others, no matter how hard they try, can never seem to get it off the ground?

Most, if not all coaches have noticed that there is a "special something" that can make or break success. A secret that few possess and many are slowly discovering. It's not necessarily a new marketing technique or an education system. It's not an adjusting technique, nor a retention vehicle. This little‑known secret is currently being used by big business, Fortune 500 companies and even small mom and pop shops.

This technique is the same tool that gets me up at 5:00 am every morning to run both a busy high‑volume practice as well as a coaching program. It's called the RPM. RPM simply stands for Results (the what you want), the Purpose (the why you want it), and the Massive Action steps (the how) to get you there.

RPM is credited to its developer, Anthony Robbins, who has taught it to thousands of people including myself and it has helped businesses boom to unforeseen levels of prosperity. Every time I use RPM with my practice or my coaching, we grow to another new height.

In "Seven Habits of Highly Effective People," Steven Covey teaches us to always think with the end in mind. Similarly, when I coach my doctors to build the practice they've always dreamed of, we always start with the end and work it backwards.

Here's how it works.

Take out a piece of paper and draw two lines down the middle, to give you three equal columns. Across the top, write in the titles: "Massive Action" (How), "Results" (What), and "Purpose" (Why). Start in the middle column first with the results that you would absolutely love to have in your practice. Perhaps it is to adjust 1,000 people per week, or to have a 100% cash‑based practice. Maybe you would love less staff, or even a new office. Whatever your wish is, first write it down and be specific with a timeline...a specific date that you feel is realistic and attainable.

Scribble down as many desires for your dream practice as possible. Don't limit yourself! The universe is yours for the taking. Go for it!

The next step is the most important and is surely the catalyst for massive change in whatever it is that you are RPMing.

In the third column, under "Purpose," you must first ask yourself exactly why you want it. Here's a hint. Get yourself into an emotional state, a state where the 'why' will literally get your juices flowing and quite possibly bring tears to your eyes. By being "in state," your true desires are not only revealed, but you begin to use the little‑known secret of the law of attraction ‑‑ a universal law that will help you fill up the first column, the column of "Massive Action" (the How). Write as many "Purposes"/Why as possible. Again, don't hold back. If that page is filled, then start a second. Don't stop until you literally collapse!

The last column to fill is the first column on the left. It's saved for last because when the "Why" becomes strong enough, the "How" will actually take care of itself. It may not even happen that day. You may be in the shower or driving when "Massive Action" steps start pouring in, so that the results you want now become a very distinct reality.

My clients and other successful entrepreneurs are using this RPM technique to build their empires. I challenge you to try this technique today for a better tomorrow.

(Dr. Mike Reid is an international lecturer, Canadian president of the World Chiropractic Alliance and the international director and head coach of Anthony Robbins' chiropractic coaching program called "Fortune." Merging his "Gorilla Chiropractic Coaching" with Robbins' personal empowerment technologies, Fortune is an elite and executive‑level program designed to create extraordinary practices and extraordinary lives. A member of the class of 1992 from CMCC, Dr. Reid maintains a private, cash‑based wellness practice in Ottawa, Ontario. For more information, contact him at 800‑781‑8127.)