June 2007

TV ad raises awareness of chiropractic research

RCS (Research & Clinical Science) has received IRB approval for a television spot to recruit study volunteers for a global research project on the impact of vertebral subluxations. The 30‑second TV ad has been broadcast over local cable stations in California by John Madeira, DC, an RCS Authorized Clinical Investigator.

Although the primary purpose of the ad is to recruit volunteers into the research study, it also helps to educate the public about the role of chiropractic in addressing stress‑related health issues and position the profession as a scientific, evidence‑based discipline. (Note: the commercial may be viewed at www.rcsprogram.com)

Other RCS doctors have expressed interest in broadcasting similar commercials in their locales and RCS officials say the ads may begin appearing nationwide within several months.

To produce the professional‑quality spots, RCS partnered with Destiny Health Trends Network, which creates and customizes the ad, and assists doctors in scheduling it for broadcast on various networks.

Destiny was chosen based on its experience working with hundreds of doctors across the country in the creation of popular 30‑minute chiropractic infomercials such as "Light the Fire Within." It also converted the commercials and videos for use on doctors' websites.

"This is an incredibly powerful tool to project the right image of chiropractic to huge audiences," stated Terry A. Rondberg, DC, CEO of the private‑sector research company. "It is also allowing chiropractic research to recruit volunteers using the same methods as medical researchers, increasing our credibility with the public."

As part of the arrangement with RCS, Destiny creates the ads for $995, with no monthly licensing fee. To introduce their services to RCS doctors, Destiny has also "sweetened the deal," by offering the exclusive Triple Crown Assortment of Rebecca‑Ruth Candies, which includes the famed "bourbon balls" that made Southern Living magazine's 2004 best food products list.

For more information on RCS, visit www.rcsprogram.com or call 800‑909‑1354 or 480‑303‑1694. For information on Destiny Health Trends Network visit www.dhtn.com or call 877‑777‑3378.