November 2007

Company Profile

The Joint Franchise Co. ‑‑ The future of chiropractic?

by Dr. Fred Gerretzen, Founder and President, The Joint Franchise Company

Have you ever dreamed of a chiropractic office where all you do all day long is the two most enjoying things we get to do‑ adjust and educate all the folks coming to see us? I did too, and about 13 years ago I embarked on a mission to make this a reality, and it's called The Joint... a chiropractic place!

It wasn't easy, especially since they never taught us anything about business, advertising, marketing, networking, real estate, lease negotiating, office design, accounting, customer service, or any of the other many things that go along with owning and running a business. Finally, after about three‑four years of learning a lot of lessons the hard way and a lot of falling down and getting back up, I pretty much had the basics figured out. Then I went about streamlining and simplifying it, cause I figured the simpler and more streamlined/efficient I made it, the more folks I could take care of during a day, and the more I would get to focus on the two fun parts‑ adjusting and educating them on the wonderful benefits of regular lifetime straight/subluxation‑based chiropractic care.

Then what happened is a few too many friends and relatives in other parts of the country said, "boy, I sure wish there was something like that in my neck of the woods." I also started realizing that if it took me all that time and perseverance to "figure it out"...what if I could make this so it could be duplicated and save chiropractors years off the learning curve and prevent them from having to learn all their lessons the hard way? That's when The Joint Franchise Company was born.

The Joint...a chiropractic place is now available as a franchise, and with 10 locations in five states and about 30 more in 10 other states in the works, we are quickly on our way to becoming a leader in the straight/subluxation‑based chiropractic side of our profession. What you get with The Joint franchise opportunity is a dedicated group of professionals, including real estate, advertising/marketing, software, an entire IT dept., training, unlimited support and all the materials (brochures, forms, website, email, educational materials, etc.) necessary to run a high volume low overhead cash practice.

The Joint delivers straight/subluxation‑based chiropractic care in the way that the public wants it ‑‑ affordable, cash, no appointments, no x‑rays, convenient hours and in a fantastic loft‑like upbeat jazzy atmosphere.

I know you've probably all been sold one or two gimmicks before by those claiming to have the secret or magic pill to help your office explode and I'll bet it probably hasn't worked. I assure you that this is no gimmick...just all the tools you need to run a successful straight/subluxation‑based office. We will save you YEARS off the learning curve! I will let you in on one little secret. This is the way the public wants chiropractic delivered (you would, too!)

If you enjoy paperwork and insurance, then The Joint is NOT for you. If you like competing with everyone else in the back pain and stiff neck arena, The Joint is NOT for you. However, if you would enjoy taking care of people and families the same way you take care of your friends and family at home, then The Joint IS for you! If what you want is a 100% cash, low stress, straight/subluxation‑based office, then look no further. We have that game down, and would love to share it with you.

Contact us today or visit our website and let us help you have your dream practice and be a part of what just might be the future of chiropractic.

If you give the people what they already want in the way they want it... the rest, as they say, is history!

(For more information about The Joint Franchise Company: phone 877‑4‑TheJoint or 404‑347‑9333 ... e‑mail franchise@thejoint.com  ... or visit the company online at www.thejoint.com )