September 2007

News in Brief ...

Dr. Osansky publishes book

Eric Osansky, DC, has published a new book, "Instrument Adjusting Riches," which shows DCs how to use any type of adjusting instrument to attract people who are afraid of going to a chiropractor.

"This book is not specific to any type of adjusting instrument," Dr. Osansky explains, adding that he has used the strategies in his own practice for more than five years. The purpose of the book, he notes, is "To help those chiropractors grow their practice by showing them how to use their adjusting instrument as a marketing tool to tap into a huge group of prospects that desperately need and want chiropractic care."

Even chiropractors who predominantly use their hands to adjust patients can benefit from the lessons taught in the book, Osansky says. "They could always use an instrument to overcome the fears or reluctant of those people who aren't comfortable about "hands on" adjusting. Once doctors have built up some trust with these patients, they can discuss with them how safe and gentle other techniques, including hands‑only, are."

The second main objective of the book is to influence the tens of thousands of people who need and want chiropractic care, but are too afraid to go to one.

"Many people would be willing to go to a chiropractor if they were convinced of its safety and gentle nature," says Osansky. "Convincing them has become more difficult because of the increasing number of anti‑chiropractic campaigns. The tactics taught in this book can help doctors educate the public and bring them into chiropractic offices.

For more information or to order the book, visit www.instrumentadjustingsuccess.com.

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NW University staffer killed in bridge collapse

Northwestern Health Sciences University announced in August that one of its employees, Patrick Holmes, was killed in the collapse of the I‑35W bridge in Minneapolis on Aug. 1.

Holmes had worked in the Wolfe‑Harris Center for Clinical Studies (WHCCS) as an exercise therapist since 2001. In 2003, he was named Rehabilitation Services Coordinator and in this position was responsible for providing high quality care and adherence to study protocols for the rehabilitative, self‑care and home exercise components of federally funded clinical trials.

"Pat's caring and professional approach was deeply valued by all who interacted with him," an official University statement noted. "He always put the patients first, and the many notes of appreciation attest to his great ability to coach and motivate, while being caring and compassionate. He was the 'rock' of the WHCCS team, always there when needed, with just the right dose of humor." He is survived by his wife Jennifer, and their two children, Gaven, age 6, and Rena, age 4.

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Logan offers Master's Degree in Sports Science and Rehabilitation

Logan University and its College of Chiropractic have received approval from the Higher Learning Commission of the North Central Association, a regional accrediting agency, to offer a Master of Science degree in Sports Science and Rehabilitation.

The program is open both to those who wish to earn concurrent MS and DC degrees, and to those students who have already earned a bachelor's degree and want to enroll to complete Master of Science study. Classes for the Masters program began in September 2006.

In view of Logan's expanded range of degree offerings, the college now utilizes the name "Logan University" for its masters programs. Use of the Logan University name was approved by the Logan Board of Trustees in February 2000 and subsequently confirmed by the North Central Regional Accreditation Association.

"There are times in the life of a learning community that stand as benchmarks of institutional growth and development. The development of our first masters program is just such a time for Logan," noted Logan President George A. Goodman, DC.

Dr. Goodman added, "The name 'Logan College of Chiropractic' continues to be used in all documents, publications, and public communications related to chiropractic, affirming through its use the proud distinction of the Doctor of Chiropractic degree as our principle educational purpose. However, it is now appropriate for us to use the wider university identity to include not only our study of chiropractic, but also that of our Bachelor of Science degrees in Human Biology and Life Science, and the newly authorized master's degree. Use of the Logan University name and development of our first masters program enable us to help our students meet new health care challenges."

For more information about the Master of Science in Sports Science and Rehabilitation, call the Logan Admissions Department at 1‑800‑533‑9210 or visit the Logan web site at www.logan.edu  A program application can be found on the site.