September 2007

Chiropractic's 'best kept secret' is about to be spilled

An exclusive report from Chiropractic Leadership Alliance

What if we told you there was an economical way to hire two of the foremost experts in the chiropractic profession to be your personal coaches and mentors?

One of these doctors has been a chiropractor for 34 years, has a law degree and an M.A. in psychology, was president of the Council of Chiropractic Practice, was the World Chiropractic Alliance's representative to the United Nations, and has authored more than 100 professional publications.

The other has been a member of the profession for "only" 24 years, was WCA's 1998 Chiropractor of the Year, holds numerous patents for technologies relating to chiropractic, was recently inducted into the Wellness Revolution Hall of Fame, and is recognized by many as the world's premier chiropractic business entrepreneur.

What if you could hire both these experts for less than $60 per month, and have them:

***  Study every published article in the chiropractic and medical professions each month and report back to you with a one‑hour summary of everything you need to know to keep current with the latest research.

***  Scour the country to identify the most interesting and successful members of our profession and then interview them to determine which of their methods, innovations, and techniques might be useful in your practice.

***  Host a monthly discussion on the science, philosophy, and art of chiropractic, again enlisting some of the brightest minds in the profession to impart their collective wisdom and insights.

***  Write a monthly customized press release for your community newspaper, one that deals with a cutting‑edge issue that is sure to get you and your practice in print and in the public's mind as their local expert on health and chiropractic.

***  Pump you up each month with a new‑found enthusiasm and love for our profession that will motivate you to go out there and "win one for the Gipper" every single day of the week.

Well, if you haven't guessed already, the two experts we've been talking about are Christopher Kent, DC, JD, and Patrick Gentempo, Jr., DC, co‑founders of Chiropractic Leadership Alliance (CLA), which is celebrating its 20th year of providing technology and training to the chiropractic profession. And the "best kept secret" in chiropractic is On Purpose, the monthly audio subscription service that Drs. Gentempo and Kent began 13 years ago. On Purpose provides three hours of substantive content each month on issues of interest to chiropractors.

"If you're like many busy practitioners, chances are your professional reading pile is pretty high," said Gentempo. "As each new journal comes into the office, other priorities seem to take precedence, and the pile keeps growing. On Purpose eliminates that problem because Dr. Kent and I personally do all the reading for you and then encapsulate exactly what you need to know in a form you can listen to a few mornings a week on the way to work."

Gentempo and Kent also keep you current on the latest "politics" of our profession and the never‑ending battle to gain for chiropractic its rightful place in the world health culture.

"An unfortunate aspect of our profession is the extent to which politics permeates, and sometimes pollutes, the world of chiropractic," Kent explained. "We try to give due deference to opposing viewpoints, but Patrick and I do not shy away from making our own thoughts known on most issues."

Each monthly edition of On Purpose also features a "Chiropractor of the Month" segment, in which a selected practitioner tells a success story and otherwise imparts his or her insight to the chiropractic profession.

Famous people in chiropractic and other health fields are also interviewed. A representative sampling includes:

Within the past year, Gentempo and Kent have expanded the scope of On Purpose to include new features available only to subscribers. One of the most popular is the OP Press Release Kit, which consists of an expertly prepared press release on a hot‑button issue each month.

OP subscribers can download the press release and customize it with their name and practice information. Titles of press releases written exclusively for On Purpose subscribers in past months are "Spinal Adjustments May Lower Blood Pressure", "Americans Pay Dearly for Health Care", "Childhood Obesity can be Deadly", "Research identifies fatty fish oil's many health benefits" and "Study shows chiropractic care can benefit autistic children."

One of the most recent new features, available at an additional cost, is OP Slides, a monthly Power Point slide show presentation that subscribers can use as a patient education tool in their offices.

"These new features are available on a members‑only web site, access to which is given to subscribers by password," according to Julia Clair, On Purpose director. "The web site also has links to all the monthly research articles, if any doctor wishes to read an article in full, has downloadable MP3 features, and has many other benefits too numerous to mention," Clair added.

In honor of CLA's 20th anniversary, Gentempo and Kent are proposing to double the number of On Purpose listeners in 2007, and they are pulling out all the stops to attract members of the profession who have not yet had a chance to experience this outstanding audio series.

"We are announcing an absolutely risk‑free way for members of our profession to see what On Purpose is all about," said Gentempo. "Place your order for a year of On Purpose and we'll send you the first two issues on approval. If you like what you hear simply do nothing and we will add two months to your subscription at no additional cost, giving you 14 months of On Purpose for the price of 12. If you don't like On Purpose, let us know and we will terminate the subscription and issue a full refund or credit for any payment made."

Those who are interested in accepting this no‑risk offer should e‑mail OP Director Julia Clair (jclair@subluxation.com ) or contact her by phone (800‑285‑2001, ext. 134). Be sure to mention "Code OP‑CJ" to be eligible for this special offer. Clair will enter the subscription, answer any questions, and give information for accessing the members‑only web site. An annual subscription is $600, plus shipping and handling, but a quarterly payment plan is also available.

But that's not all, according to Dr. Christopher Kent. "If you continue with your paid annual subscription after the first two trial months, we will send you our three‑volume CD set "Best of On Purpose," he stated. The set ‑‑ a $450 value ‑‑ includes note‑worthy OP interviews culled from the past five years. "The reason we are being so generous," Kent added, "is that we know once a doctor invests the time to listen each month, the likelihood is that we will have attracted a dedicated subscriber who will be with us for years."

"We end every On Purpose taping with the promise to our listeners that you are not alone," said Gentempo. "Dr. Kent and I have made that promise the mainstay of our entire professional careers."