April 2008

Brican releases new marketing system

Brican Systems Corporation and Pacific Advertising Inc. have introduced "The Mediadoc Practice Builder" marketing system.

To complement Brican’s "Patient Transformation Systems," The Mediadoc Practice Builder system provides chiropractic offices with all the materials required to set up an advertising campaign designed to attract new patients, and help maintain existing ones.

This system is unique for the chiropractic profession, Brican states. "It provides any size practice Madison Avenue-quality television, radio and print advertising creative to advertise and promote a chiropractic business," the company explained.

Branding and imaging are an important aspect of managing a professional practice that is often overlooked because most chiropractors do not have the time or expertise. The Mediadoc Practice Builder instantly provides the ingredients necessary to do this, according to Brican.

The system includes television and radio spots, an entire series of full color and black and white print ads in various sizes that can be used for any print medium, including billboards, yellow pages, newspapers, and magazines. In addition there are full-color, direct-mail postcards for existing patient and new patient targeted mail campaigns.

Each Mediadoc Practice Builder comes on CD ROM discs. Doctors need only provide the appropriate disc to the newspaper, magazine, radio or television station that will run the ads. The advertising outlet will personalize each ad with the doctor's practice name, location, and any other added information.

For those who require a media plan or media placement expertise, Pacific Advertising can assist in purchasing and placing advertising buys. They can also help purchase mailing lists and coordinate a direct mail campaign to new prospects or existing patients.

Brican president Laurent Goldstein believes “this will be a valuable tool for any practice and Brican is looking forward to the opportunity to introduce this to our clients.”

For more information, call 800-644-1055 ext. 28.