June 2008

FCP wins media award

The Foundation For Chiropractic Progress (FCP) was the recipient of a Certificate of Excellence for Superior Achievement in Media Relations from the North American Precis Syndicate, Inc (NAPS), a major distributor of press releases. FCP received the award from Kent S. Greenawalt, FCP Chairman and Founder Emeritus, during this year's Parker Seminar in Las Vegas, Nev.

"The Foundation for Chiropractic Progress is honored to receive this award of excellence," said Greenawalt. "It recognizes the FCP's dedication and success in spreading the word about the many benefits of chiropractic."

FCP's advertorial regarding children's backpack safety clinched the award, and was just one of several releases the FCP distributes to the media that promote the benefits of chiropractic. This particular release was carried by 775 newspapers throughout the nation, circulating to more than 40 million. Because of this, the children's backpack safety release was placed in the top one-quarter of 1% of all releases distributed to the media through NAPS, including those from Fortune 500 companies, over 100 associates, all top 12 public relations firms and more than a total of 1,600 accounts.