March 2008
Accomplishment
by Dr. Ogi Ressel
Someone once said: "The
elevator to success is out of order. You'll have to use the stairs ‑‑ one
step at a time."
In our insane,
ready‑to‑wear, instant‑on, oven‑ready, fast‑food, etc. pace, we often forget
that instant success is a rarity. It usually follows hard WORK
and perseverance and dedication. Did I say this would be easy?
I believe that in order
for a chiropractor to be at the pinnacle, be the cream of the crop, be seen
by his or her community as absolutely amazing and "fantabulous" ‑‑ the very
best ‑‑ there are certain steps that must be taken and can't be rushed. They
must gradually mold and mature you into a great doctor. No, not a great
marketing wizard. A great doctor!
That's one of the
reasons why locum doctors, hired so you can take a vacation, invariably
lower your practice and it then takes you months to recover. It is also the
reason why many doctors, after taking some glitzy marketing seminar, see
their practice initially skyrocket only to revert back to previous
unacceptable levels.
The reasons are simple.
Although the locum may have similar technical ability, he or she has not
matured into your position. And, although a doctor has artificially inflated
his or her practice through some marketing ploy, the individual has not
fully matured into the type of doctor the community is looking for.
I know you totally
understand what I am referring to when I say the results are short lived, as
many of you have experienced this type of roller‑coaster ride.
I mention in my
Program, that in order for you to be a 500‑600 patient visit/week doctor,
you must have already "arrived" mentally and spiritually. Your heart, your
mind and your spirit gradually expand and change so that you are slowly able
to help increasing numbers of people. Innate will never send you more than
you can handle in your present state of Being. In other words, you must
already have arrived long before your stats tell you that you have. You must
taste it, feel it, touch it, and be it.
So, in order to help
more people and save more children, you have to change. You must shed those
habits, mannerisms, fears, prejudices, and personal philosophies that have
stopped you from expanding your vision and helping more than you! After all,
you're where you are because you are where you are.
Not an instant‑on
process, it may require periods of uncertainty, fear, confusion, and
doubt...and that's okay. The truth is, you measure the size of your
accomplishment by the obstacles you had to overcome to reach it.
It may be that you need
to go through some kind of crisis before you learn and accept the fact that
you ‑‑ not your patients ‑‑ need to change. Most of us only grow when
we have a crisis. So, go out there and have one! Enjoy it! And know that at
the other end you'll be a person who's worth something. You'll be ready and
fully prepared to embrace the idea of being amazing at being a doctor. Only
then will you enjoy the fruits of your "obstacles!"
It's been said that the
measure of a man is by the size of shoes he wears. Well, man or woman, you
need to change your shoes regularly... a BIGGER size each time.
Now, go and change your
shoes. The world is waiting for you!
(Dr. Ogi Ressel,
author, researcher, and an x‑ray and pediatric specialist, teaches The
Practice Evolution Program, the "fastest‑growing coaching program on the
planet." Visit online at
www.practiceevolution.com and take the Practice Health Mini‑Checkup.
Dr. Ressel may be contacted by e‑mail at drogi@practiceevolution.com or by
calling 800‑353‑3082. Interested in receiving his weekly THOTS "on seeing
tons of children and families in your practice?" Send him an e‑mail and
asked to be added to the list.)