May 2008

How certain are you?

by Dr. Terry A. Rondberg

Look at your practice and notice if you have patients from five years ago. How about three years, or two or even one year ago? Are you seeing individuals for back pain or families for wellness?

The biggest problem DCs have is that they lack the certainty about how to communicate, educate, and convey chiropractic in a way that influences people to make chiropractic a part of their entire family's regular health care.

As a result, chiropractors get frustrated because people discontinue care after their pain or insurance stops. They resort to slick campaigns to pump in more new patients, but end up with the same outcomes. Fear, doubt and uncertainty creep in and doctors lose their enthusiasm for practice. They seek out alternative therapies to incorporate into their practice, raise their fees, and focus on what they could charge insurance companies to maximize their income.

When will we finally understand that the success of your practice depends on how you communicate, educate, and convey the chiropractic message?

Patients don't commit to care, bring their families, and put you on their health care team because of slick promotions. They become lifetime chiropractic patients because they understand why they should be. They have certainty about chiropractic and its health benefits.

To gain that level of certainty for themselves, many doctors choose the Certainty Program, where Dennis Nikitow, DC, teaches how to communicate with certainty, how to convey chiropractic so it's understandable, and how to educate patients with impact so they take action for themselves and refer others.

Dr. Nikitow has practiced for 28 years and has taught for every major consulting group, state and national association, and school throughout the world. He shows doctors and their staffs what to say, how to say it, and when to say it, to ensure that patients understand the importance of chiropractic and realize that leaving their family at home is illogical.

The Certainty System builds family practices. In fact, with Certainty strategies, most people make appointments for their families by the end of the first or second visit. Every procedure is covered.

Since Nikitow started the cash practice movement back in the '80s, with his famous Cash Practice Seminar, he has taught doctors how to determine the best payment plans to use for families, and how to present them so they yield the highest income of any cash plan.

This year, he's adding a new section on how to implement spinal rehabilitation easily, effectively and profitably with the ideal blend of insurance and cash payments to maximize profitability. The program will also teach specific strategies to stop drops when insurance stops paying, and maximize retention at the same time.

CAs attending the program learn how to add value to the practice, keep it running efficiently, and promote new patients with certainty and resources are available for home study, effective patient education, and practice growth and expansion.

When doctors and staffs are certain about how to deliver chiropractic, patients are certain about using chiropractic for their entire family for life. That's the mission of the Certainty System.

(For more information, visit www.certaintypracticeproducts.com  or call 800-544-3884)