May 2008

Free report on spinal corrections available to DCs

A new report, titled "The Best Corrections of Your Career," has been published and is being made available free of charge to all doctors of chiropractic. The purpose of the report, written by Mark R. Payne, DC, is to provide up-to-date information on the science of making structural corrections in the spine. Dr. Payne is a 1979 Magna Cum Laude graduate of Life College and a highly respected instructor in advanced methods of spinal correction and postural rehabilitation.

According to the report, research studies have shown that most adjustments commonly performed in chiropractic offices average about four degrees of correction in the cervical lordosis and often much less. Recent advances in extension traction methods and postural rehabilitation that can greatly improve corrective care outcomes are now available to doctors of all techniques. In fact, since 1994, several studies have shown extension traction methods to restore the normal spinal curves produce results nearly 300% better than adjustments alone. In one study, the average improvement in curve values was 13.2 degrees for extension traction as opposed to the approximately four degrees of correction typically obtained with adjustments only.

"It will surprise and perhaps shock many doctors to learn that while they often help relieve their patients' symptoms, their adjustments are not addressing the root cause of the problems," states Payne, president and founder of Matlin Mfg. "This report provides evidence to support that claim as well as specific information about how they can improve outcomes without changing the adjusting technique they are currently using."

In addition to explaining why typical chiropractic adjustments often fail to correct the spine, the report explains a number of simple, low-cost methods that can improve spinal corrections by understanding and applying specific principles of physics and learning new, more effective ways to apply the corrective efforts.

"Being successful in practice requires a number of very diverse skills from clinical proficiency to a sharp knowledge of business and practice management," Payne notes. "But there is one thing you absolutely must know in any area of business. That is how to deliver what you promise. Delivering what you promise is a prerequisite of success in any field and the promise of 'correcting the cause' has always distinguished chiropractic from the rest of the health care universe. The information in this report can help you learn how to keep that promise to your patients."

(For a free copy of the report, call 334-448-1210 or visit www.matlinmfg.com)