October 2008

Will the real chiropractors please stand up?

by Dr. Kevin Pallis and Dr. Ed Plentz

Ask people on the street what chiropractors do and you'll get a bewildering array of characterizations, including the most common, "back cracker." DCs are likely to be linked to everything from spas and weight loss clinics, to GNC consulting and massage and physical therapy. Why are chiropractors associated with so many chiropractic-less activities? Have you ever asked someone what a chiropractor does and he or she replies, "birth to death family chiropractic"? Or, how about this one... "chiropractic, health for life"?

Real chiropractors, please stand up!

When you focus on anything it tends to become your reality. If we focus our collective attention on any of those things mentioned above that are not chiropractic, these are all adult activities. There's no morality of the decision to turn our collective backs on children... just consequences.

You must have a unique concept or position because imitation just doesn't cut it. Of all those activities, there are many besides DCs who can (and do) engage in them. Where does this leave you and your chiropractic office in the future? There's a universal truth that states how a society responds to the needs of its children reflects its collective consciousness. A society that doesn't invest everything it has in its children will perish. As a profession, turning our collective attention away from the next generation will have disastrous consequences.

Answering practice members' musculoskeletal needs only will reinforce the notion that we are exclusively adult specialists. We must exceed practice members' expectations. Just meeting them will get us replaced easily.

Look at the covers of Newsweek and Time. They feature children's and adult health issues for which people are desperately seeking help. You will rise in importance and income when you are urgently connected to the next generation. Concerned parents don't care what technique you use. They don't care what initials are next to your name. They want to feel hope. They want to trust in you, to believe again. Today's parents are running scared. There has never been a better time to be a family DC.

So many recent chiropractic college graduates have been let down by the mistaken notion that they need to be all things to all people. Their mantra seems to be: "Children are somewhat important. However, I am more interested in my fiscal reality." The reality is, you will make exponentially more focusing on the entire family. Would you sacrifice who you are to make a living?

Where are the real DCs?

As chiropractors, our primary focus is on the effects of the nerve system in health and disease. If we stop trying to be everything to everyone, we'll carve out an identity we can all be proud of.

Just imagine how effective foods will be, absorbed and put to good use if the nerve system is working properly. Allow people who spend four or more years of college study in nutrition to be passionate about food issues. Leave the nerve system to DCs. Healthy people make better food selections.

Do healthy people have to be reminded about exercise? They have an innate connection to motion. It's as silly as thinking you have to teach a child how to play at a playground.

A generalist is not as sought after and in demand as a specialist. Concentrate on the nerve system in health and disease for the entire family and watch what happens to your practice.

In the Renaissance paradigm we have an expression, "You are either above the line or below the line." It refers to your resonation or frequency. People who are interconnected to people have high resonations. Those who are only interested in self-gain have low resonations. There are quantum studies proving that the morphology of your actual brain tissue is affected by your resonation.

Think of a depressed person and you'll understand. The brains of depressed individuals are sluggish and have dark negative thoughts. Their muscles are sluggish and low energy. They don't embrace and accept new ideas. They hunker down in the dark self-imposed prison of their mind.

Take it a step further and think of a criminal. Imagine the leap of faith it would take thinking that vitamins and better food selection would change his or her resonation. They can't and they don't. Resonation is an inside job, not outside-in. A well-nourished criminal would merely accomplish bigger, uglier criminal acts.

The resonation of the brain and entire nerve system sets the tone for the quality of the individual. Humanity is resonation, wavelength or frequency on the inside. Things we do from the outside are all secondary measures that assist a compromised nerve system. Stand up and be recognized and accepted for what you are, not what you're pretending to be.

If you're a real chiropractor ... STAND UP!

(The New Renaissance is a movement of passionate chiropractors dedicated to changing the world. The leader in patient education since 1977, the Mentor IV Coaching Program is a step-by-step navigational guide that embodies the very essence of The New Renaissance vision of healthier people creating a healthier world. Without patient education, your patients won't "get it." To learn more about The New Renaissance, contact world headquarters at 800-525-3879.)