September 2008

COMPANY PROFILE

Ibunex and Gluconex: Topical alternatives to oral medicines

As a specialist in the health care field, what do you do when your patient is self-treating one part of the body that has the potential to harm another? The negative side effects from the long-term use of oral NSAIDs have become common knowledge. Less common is having a viable alternative -- until now.

Core Products International Inc, a leader in the alternative health care industry for more than 20 years, has expanded its product offering with two exciting new topical application products, Ibunex and Gluconex.

Ibunex and Gluconex are dermal application creams that can be applied directly to the target area. Simply pump these creams onto the fingertips and massage gently into the skin. One measured pump of Ibunex contains 10mg of Ibuprofen, an anti-inflammatory, along with Glucosamine, Chondroitin, MSM and Bromelain, all known for their benefits in joint health maintenance.

Many patients with chronic conditions, such as arthritis, rely on oral medicines to get through daily activities. For these patients, the negative side effects of oral medicines are a true cause for concern. Applied locally, both Ibunex and Gluconex completely avoid the sensitive organs that make up the digestive system.

While Ibunex has Ibuprofen to help with arthritic flare-ups and any acute injury, Gluconex contains higher amounts of Glucosamine and Chondroitin, in addition to the MSM and Bromelain, for long-term muscle and joint maintenance. Ibunex and Gluconex can be used together, and can also be used while taking an oral medicine.

While most topical creams are camphor- or menthol-based counterirritants that attempt to mask the pain with tingling and numbness, Ibunex and Gluconex are different because their ingredients are enclosed in a unique Liposome Dermal Delivery Matrix (LDDM). Liposomes are fatty droplets made by adding a water solution to a phospholipid gel. Liposomes are then used to encapsulate hydrophobic molecules, such as Ibuprofen or Glucosamine, in a lipid bilayer that can be absorbed by the skin. Liposomes are ideal transdermal carriers because they consist primarily of lecithin and cholesterol, materials that occur naturally in the human body. Once absorbed into the tissue, the bilayers of the liposome dissipate, making the ingredients bioavailable to the joints and soft tissue. Unlike oral delivery, where the majority of the dose is filtered out by the digestive system, liposome delivery systems focus concentrated ingredients directly onto the targeted area, avoiding the GI tract entirely.

Core Products' expertise also extends into merchandising programs. For example, Ibunex and Gluconex are now available in a Starter Display Kit. The Display Kit comes with free marketing materials, such as brochures and posters to initiate patient interest and encourage consultation.

Until now, there weren't a lot of choices for patients with conditions like arthritis to reduce their long-term use of oral medicines. Most of the well-known distributors in chiropractic are carrying Ibunex and Gluconex. Check with your Core Products distributor to order. You can also visit us online at www.CoreProductsLaboratories.com or call 800-365-3047 for more information.